Portada Annual Conference: General Mills, Diageo, DirecTV already confirmed!

We are gearing up for Portada’s Flagship Annual Hispanic Advertising and Media Conference in NYC on Sept. 20,2012 in New York City’s Scholastic Auditorium with Greenhouse & Rooftop Terrace. Last week the following three heavyweights and top Hispanic market advertisers confirmed their speaking engagement:

  Rodolfo Rodriguez, Multicultural Marketing Director, General Mills (photo)
  Marc Strachan, VP Brand Marketing, Diageo North America (photo)
  Emma Velez Lopez, Director Acquisition Marketing (Advertising US Hispanic), DIRECTV  (photo)

Other already confirmed speakers and panelists include:

Dawn Marie Gray, Senior Marketing  Manager, CVS
Beatriz Mallory , Director, Multicultural Marketing, Johnson & Johnson,Health Care Systems
Ronald Mendez , VP Group Account Director, MPG Diversity
Felix Palau , VP Marketing, Tecate
More path-breaking speakers and thought leaders to be announced soon!

Portada’s Annual Conference can be attended in combination with Portada’s Hispanic Mobile Marketing Forum which takes place in the same venue on the day before (Sept. 19).
Take advantage of the early bird rate here!

The Content: Some themes that we will be exploring include how to:
- best reach Local Hispanic audiences in the era of social networking
- determine the right language to best connect with Hispanics
- use context in your Hispanic mobile marketing campaigns
- implement profitable online video (advertising)
- leverage the power of print FSI’s with mobile coupons
- profit from  Big-Box retail advertising  in 2013
- monetize Latin American audiences of U.S. Hispanic websites (and vice versa)
- implement new techniques to profit from the convergence of digital and print media

Twitter: #PortadaConf12

Portada’s Annual Conference (NYC, Sept. 20) can be attended in combination with Portada’s Hispanic Mobile Marketing Forum which takes place in the same venue on the day before (Sept. 19).
Take advantage of the early bird rate here!


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Marcos Baer @MarcosBaer

Marcos oversees editorial and sales. He is based in Portada's NYC headquarters. Prior to launching Portada in 2003, Marcos worked in both the media and finance sectors. He occupied leading roles at the Spanish edition of The Wall Street Journal, in Spain’s newspaper Cinco Dias and at SwissRe. He is an MBA, and a CFA. Marcos is a print junkie and also loves all things digital media. He also is passionate about everything related to New York City and loves to play tennis.

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