Latin America: Reuters Launches New Spanish Language Video Service

Reuters has announced the launch of Spanish Video Reports, a new online video service developed specifically for Latin American consumer audiences.

All videos are voiced-over in Spanish with a range of accents to suit local markets, and specially edited and produced for online use. The service includes delivery of 10-15 videos each day, carefully selected by Reuters editors at local bureaus in the United States and across Latin America, including Mexico, Argentina and Chile. Each video is delivered in ‘raw’ edits so they can be easily adapted to a publishers’ specific online editorial style, a format which can save up to 45 minutes in production time per video. The videos are no longer than two minutes in length, and formatted to incorporate pre-roll and post-roll advertising.

Owen Wyatt, Head of Video at Reuters, says: “We’re aware that collaboration, service and support are vital to success in an increasingly competitive and volatile global marketplace. All our new online video products reinforce this approach. We’re reducing the production time and resources required on our clients’ side, and helping them become more cost effective by curating and delivering timely content in ready-to-publish formats, as well as offering them valuable new opportunities to monetise content on their websites.”


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Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

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