Latin America: Reuters Launches New Spanish Language Video Service
Reuters has announced the launch of Spanish Video Reports, a new online video service developed specifically for Latin American consumer audiences.
All videos are voiced-over in Spanish with a range of accents to suit local markets, and specially edited and produced for online use. The service includes delivery of 10-15 videos each day, carefully selected by Reuters editors at local bureaus in the United States and across Latin America, including Mexico, Argentina and Chile. Each video is delivered in ‘raw’ edits so they can be easily adapted to a publishers’ specific online editorial style, a format which can save up to 45 minutes in production time per video. The videos are no longer than two minutes in length, and formatted to incorporate pre-roll and post-roll advertising.
Owen Wyatt, Head of Video at Reuters, says: “We’re aware that collaboration, service and support are vital to success in an increasingly competitive and volatile global marketplace. All our new online video products reinforce this approach. We’re reducing the production time and resources required on our clients’ side, and helping them become more cost effective by curating and delivering timely content in ready-to-publish formats, as well as offering them valuable new opportunities to monetise content on their websites.”
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