StartMeApp Announces its Expansion in LatAm and US Hispanic Market: New Colombian Office

StartMeApp Mobile Advertising announces the opening of its new office in Bogotá Colombia, as part of its expansion in Latin America and the US Hispanic Market.

The opening of StartMeApp’s Colombia office is part of the mobile advertising company’s regional expansion program, which began with the opening of its Argentina country office in Buenos Aires in 2011, included the opening of its Mexico country office earlier this month and will continue with additional office openings during Q3-2012 in Santiago, Chile, and Miami, to cover the U.S. Hispanic mobile advertising market. StartMeApp will open its regional office for Europe in London in Q4-2012.

StartMeApp’s ongoing expansion throughout the LatAm region, including the office openings in Mexico City, Bogotá, Santiago and Miami, is fully funded by the company’s current operating revenues, which are generated entirely by the agency’s profitable mobile advertising business.

StartMeApp also announced that Natalia Escual has been named office manager for Colombia and the Caribbean. Based in Bogotá, Ms. Escual will be responsible for oversight of all operations, business development and client relations in Colombia, Ecuador, Panama and other Spanish-speaking countries of the Caribbean.

Ranked among the top-five Latin American countries for smartphone penetration, Colombia will have an estimated 19 million mobile web users accessing the Internet via tablets, laptops and smartphones by the year 2015, according to the GSM Association (GSMA), which represents mobile operators worldwide. In addition, digital business analysis firm comScore has cited a rapid increase in online advertising in Colombia, which jumped 56% in 2010 to reach $41 million and then increased by an additional 40% in 2011.

“Sharply rising smartphone and tablet penetration in Colombia, combined with the strong growth of online advertising, clearly indicates that Colombia is going to experience very important growth in mobile advertising over the coming years,” said StartMeApp Co-Managing Director and Founder, Alejandro Campos Carles. “For StartMeApp, this means that Colombia and the Caribbean basin countries will rapidly become key markets for our company and for our mobile advertising partners over the next three years.”

Trackback from your site.

Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.


#Portada16: Are Multicultural Media Buying Agencies Necessary?

#Portada16: Are Multicultural Media Buying Agencies Necessary?

One of the key highlights of the many sessions of #Portada16, co-produced with MediaPost last week, was the panel "Do Multicultural Media Buying Agencies have a Reason to Exist? The panelists argued passionately on a topic that is at the very crux of Multicultural Marketing and Media.

Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate, the next generation global content leader, and Univision Communications Inc. are teaming to launch a premium subscription video on demand (SVOD) service for the booming Hispanic movie-going audience in the U.S.The new premium on demand movie service will tap base of more than 50 million hispanic consumers in the U.S.

IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid have launched a partnership and set of products that could make waves in the video advertising world.