Bertelsmann Expands into Latin America: New office in Brazil
The international media company Bertelsmann is accelerating its expansion in the world’s growth regions with the opening of a new Corporate Center in the Brazilian city of São Paulo. The Corporate Center will be the contact point for the expansion of Bertelsmann's operations in South America.
Thomas Mackenbrock, formerly Senior Vice President of Bertelsmann’s Corporate Development department, will head Bertelsmann's new office in Sao Paulo.
Bertelsmann’s Chairman & CEO Thomas Rabe stated: “Our new office in Brazil will strengthen Bertelsmann’s international network. It is crucial to have a central anchor in the three most important future markets for us – China, India and Brazil. The new Corporate Center will help to further develop our existing activities in this region and expand them into new businesses – for example, in the fields of education and digital media.”
Bertelsmann has already been active in South America for some time through its divisions. RTL Group’s production arm Fremantle Media currently sells a variety of popular formats here such as “Idol” and “The Apprentice.” The book-publishing subsidiary Random House Mondadori has operations in Argentina, Chile, Mexico, Colombia, and Uruguay. Gruner + Jahr owns three Motor-Presse offshoots in Argentina, Mexico and Brazil, and G y J Televisia in Mexico. Arvato operates across South America in fields including distribution services, service centers and print. In total, Bertelsmann employs approximately 3,000 people in South America.
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