Sales Leads: Tampico, Boosts Mobile – Inspire! , MundoFox – L’Oreal – Toyota – T-mobile

A summary for Media Sales Executives, Advertising Agencies and Corporate Marketers to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

  • Maria Cristina Rios is the new Director, Multicultural Marketing & Media Strategy at Macy's based out of New York. She previously worked as Multicultultural Marketing Manager at Macy's. Rios replaces  Kristyn Page, who relocated to Houston and is now  Macy's Director of Diversity, Strategies, & External Affairs
  • Tampico
    Tampico Beverages announced its recent launch of an interactive “Piñata Bash” social media contest and 3D Facebook app to promote its 20-ounce, single-serve, refrigerated juice drinks among young adults in target markets nationwide.
  • Boosts Mobile – Inspire!
    The new Boost Mobile creative campaign produced by Dallas based Hispanic advertising agency, iNSPIRE! launches targeting Hispanic consumers. The campaign launched last week and promotes 4G (WiMAX) with an Android Monthly Unlimited plan.
  • VeriFone Systems Inc.
    VeriFone Systems Inc. has launched PagaListo.com, a secure bill payment service geared to the Latino population in the United States.
  • Intersport Launches Multicultural Division
    Chicago-based Intersport has launched incito!, a multicultural division within the 26-year-old sports and entertainment marketing agency.
  • Sylvan Dell Debuts New Spanish Titles
  • With an increasing Spanish speaking population and a growing demand for children learning a second language, Sylvan Dell is now printing fourteen of its award-winning picture books in Spanish hardcover. Focusing on developments in education Sylvan Dell debuted Spanish in their eBook read-aloud feature in 2007, with over 10,000 schools in the US and Canada having enjoyed eBook Site License access. The Spanish language editions will be available in August along with the release of six new titles.

GET ALL THE LEADS YOU NEED WITH PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND MEDIA BUYERS!

For detailed contact information on Hispanic Corporate Marketers at these companies and the decision makers at their Advertising Agencies, get access to Portada’s Interactive Directory of Corporate Marketers and Agencies targeting Hispanics. of more than 3,000 Leading Agency and Marketing/Advertising Directors who are targeting Hispanics. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!).
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Marcos Baer @MarcosBaer

Marcos oversees editorial and sales. He is based in Portada's NYC headquarters. Prior to launching Portada in 2003, Marcos worked in both the media and finance sectors. He occupied leading roles at the Spanish edition of The Wall Street Journal, in Spain’s newspaper Cinco Dias and at SwissRe. He is an MBA, and a CFA. Marcos is a print junkie and also loves all things digital media. He also is passionate about everything related to New York City and loves to play tennis.

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