Onine Video: Wall Street Journal introduces new Video Hub-TV Channel like Experience
In what may be one of the most striking examples of how original print publishers are embracing audiovisual media, The Wall Street Journal is launching “The Wall Street Journal everywhere”: a new website, WSJ Live, mirrors the always-on channel the Journal has been beaming to iPods, Xboxes and other devices.
The new centralized platform, which is also drawing content from Barron’s and other Dow Jones properties, provides a TV-channel like experience and aims for higher viewer quality and easier discoverability. The move is part of the Journal’s strategy to extend its brand into a video order to complement its print products and tap into video advertising dollars. The Journal’s ambition to be first to every platform could pay off at a time when customers are discovering the still nascent world of always-on video. But the company is still taking a risk by flooding those platforms with questionable content.
Trackback from your site.