Quick Hits: Siempre Mujer-Mega Event, OC Register finally acquired, Twitter in Brazil

» Siempre Mujer – Event Business

Meredith’s Siempre Mujer magazine ventured in a big way into the event business last week. Events have for a long time been an important part of magazines’ brand extensions, however The Siempre Mujer Music Festival that took place in Charleston’s Family Circle Magazine Stadium, last week drew thousands of Hispanics from the area and state the Charleston Post & Courier reports . The Siempre Mujer Music Festival was presented by Ford and sponsored by Garnier Fructis, the Charleston Area Convention and Visitors Bureau, CNN en Espanol, ELLA TV and Ser Padres magazine. How did all these organizations come together? “The Charleston Area Convention and Visitors Bureau is interested in bringing people to their city, so it was a natural to work with them on an event of this nature that would attract people not only from Charleston, but the surrounding areas as well. We have long standing relationships with both Ford and L'Oreal USA Garnier, Enedina Vega, VP – Publisher of Meredith Hispanic Ventures told Hispanic Business.

»Boston Investor Group buys Orange County Register

Orange County Register, and its Spanish-language sister paper Excelsior, has been purchased by 2100 Trust LLC, a privately-held company led by a Massachusetts investor who previously planned to buy The Boston Globe, from Freedom Communications. There was speculation that the San Diego Union Tribune, who publishes Spanish-language publications including the weekly Enlace, would acquire the Orange County Register. The breakup of Freedom began last November when Freedom announced the sale of its eight television stations to Sinclair Broadcast Group for $385 million. That sale was followed by the announcement in May and early June of three separate deals for Freedom's Midwest, Texas and Florida/North Carolina newspapers. Earlier in the year, Freedom sold two smaller papers – The Tribune in Seymour, Ind. and the News Journal in Clovis, N.M. Terms of the newspaper deals were not disclosed. In addition to the flagship OC Register, 2100 Trust will also pick up the Irvine Appeal-Democrat, Barstow Desert Dispatch, The Porterville Record and the Victorville Daily Press -- all in California -- as well as The Gazette in Colorado Springs, Colorado, and The Sun in Yuma, Arizona. The group will also take ownership of a number of specialty publications and associated digital properties.

»Twitter to open Brazil office

Twitter is planning to open an office in Brazil later this year, ahead of the upcoming Olympic Games and FIFA World Cup, TheNextWeb reports. Last week Portada reported that Twitter has selected Miami headquartered media placement firm IMS as its exclusive sales rep for Latin America excluding the Brazilian market.


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Marcos Baer @MarcosBaer

Marcos oversees editorial and sales. He is based in Portada's NYC headquarters. Prior to launching Portada in 2003, Marcos worked in both the media and finance sectors. He occupied leading roles at the Spanish edition of The Wall Street Journal, in Spain’s newspaper Cinco Dias and at SwissRe. He is an MBA, and a CFA. Marcos is a print junkie and also loves all things digital media. He also is passionate about everything related to New York City and loves to play tennis.

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