Quick Hits LatAm: Twitter in Brazil, OC Register finally acquired, Siempre Mujer-Mega Event

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»Twitter to open Brazil office

Twitter is planning to open an office in Brazil later this year, ahead of the upcoming Olympic Games and FIFA World Cup, TheNextWeb reports. Last week Portada reported that Twitter has selected Miami headquartered media placement firm IMS as its exclusive sales rep for Latin America excluding the Brazilian market.

»Boston Investor Group buys Orange County Register

Orange County Register, and its Spanish-language sister paper Excelsior, has been purchased by 2100 Trust LLC, a privately-held company led by a Massachusetts investor who previously planned to buy The Boston Globe, from Freedom Communications. There was speculation that the San Diego Union Tribune, who publishes Spanish-language publications including the weekly Enlace, would acquire the Orange County Register. The breakup of Freedom began last November when Freedom announced the sale of its eight television stations to Sinclair Broadcast Group for $385 million. That sale was followed by the announcement in May and early June of three separate deals for Freedom's Midwest, Texas and Florida/North Carolina newspapers. Earlier in the year, Freedom sold two smaller papers – The Tribune in Seymour, Ind. and the News Journal in Clovis, N.M. Terms of the newspaper deals were not disclosed. In addition to the flagship OC Register, 2100 Trust will also pick up the Irvine Appeal-Democrat, Barstow Desert Dispatch, The Porterville Record and the Victorville Daily Press -- all in California -- as well as The Gazette in Colorado Springs, Colorado, and The Sun in Yuma, Arizona. The group will also take ownership of a number of specialty publications and associated digital properties.

» Siempre Mujer – Event Business

Meredith’s Siempre Mujer magazine ventured in a big way into the event business last week. Events have for a long time been an important part of magazines’ brand extensions, however The Siempre Mujer Music Festival that took place in Charleston’s Family Circle Magazine Stadium, last week drew thousands of Hispanics from the area and state the Charleston Post & Courier reports . The Siempre Mujer Music Festival was presented by Ford and sponsored by Garnier Fructis, the Charleston Area Convention and Visitors Bureau, CNN en Espanol, ELLA TV and Ser Padres magazine. How did all these organizations come together? “The Charleston Area Convention and Visitors Bureau is interested in bringing people to their city, so it was a natural to work with them on an event of this nature that would attract people not only from Charleston, but the surrounding areas as well. We have long standing relationships with both Ford and L'Oreal USA Garnier, Enedina Vega, VP – Publisher of Meredith Hispanic Ventures told Hispanic Business.

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Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.


#Portada16: Are Multicultural Media Buying Agencies Necessary?

#Portada16: Are Multicultural Media Buying Agencies Necessary?

One of the key highlights of the many sessions of #Portada16, co-produced with MediaPost last week, was the panel "Do Multicultural Media Buying Agencies have a Reason to Exist? The panelists argued passionately on a topic that is at the very crux of Multicultural Marketing and Media.

Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate, the next generation global content leader, and Univision Communications Inc. are teaming to launch a premium subscription video on demand (SVOD) service for the booming Hispanic movie-going audience in the U.S.The new premium on demand movie service will tap base of more than 50 million hispanic consumers in the U.S.

IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid have launched a partnership and set of products that could make waves in the video advertising world.