Sales Leads: Frito– Lay-Taqueros, Susser Holdings, Transcard, Suave…

A summary for Media Sales Executives, Advertising Agencies and Corporate Marketers to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

  • PepsiCo’s‘Frito–Lay/Taqueros
    PepsiCo's Frito-Lay unit is venturing beyond the middle-market and into the realm of high-end snacks as part of its new business strategy, New value items include Olive Coast kettle-cooked chips and Taqueros tortilla chips. Taqueros goes on sale in dollar stores, bodegas and discount outlets this summer and will be primarily aimed at the Hispanic market.
  • TransCard
    TransCard announced the latest in a series of innovative prepaid marketing programs, a bilingual campaign for the Unlimited Access reloadable prepaid card being piloted by First Bethany Bank in Oklahoma. The Unlimited Access prepaid card addresses the growing consumer demand for a low-cost, straightforward alternative to checking accounts and non-bank transaction; bill-pay and money transfer products.

  • Susser Holdings Corp.
    Susser Holdings Corp. expanded in the Houston area with the opening of its new Stripes convenience store in Pasadena, Texas. The store offers a wide variety of products, including freshly prepared Mexican food from the c-store retailer's Laredo Taco Co.
  • Heineken
    HEINEKEN USA announced the launch of Indio, a unique Mexican dark beer.
  • Suave Professionals
    For all the latinas who dreamed of starring in a telenovela, Suave Professionals® set out to make one lucky winner's wishes come true! Creating a "first-ever" landmark in TV sponsorship Unilever and Univision Network have taken their creative partnership to the next level. Suave Professionals®, as the official hair care sponsor of "El Talisman," offered one lucky fan the opportunity to win a walk-on role, setting a new standard and making history in the U.S. Hispanic marketing industry.

  • Domino’s Pizza
    Domino's Pizza is introducing Domino’s Perfect Combo – a national bundle offer inspired by Hispanic customer feedback. It will mark the first time Domino’s has supported a bundle offer with a national Spanish-language TV campaign.  The Spanish-language national advertising campaign will demonstrate how Domino’s Perfect Combo came to fruition based on the feedback received from Domino’s Hispanic customers wanting a complete meal for the entire family. “Customer feedback is a top priority for Domino’s, and we’re excited to offer a combination of a few favorite Domino’s products at a great price,” said J. Patrick Doyle, Domino’s Pizza president and CEO. “This is the first time we have introduced a Spanish-language advertising campaign around a national bundle offer, and we hope to help make the next family gathering even better by having something everyone can enjoy.”
  • L'Oreal USA, Toyota, T-Mobile USA (Mundo Fox)

    MundoFox, the new Spanish-language broadcast network, slated to launch in August, announced today that it has already secured L'Oreal USA, Toyota Motor Sales, U.S.A., Inc. and T-Mobile USA as major advertisers and charter sponsors for the network's debut.
    The Kiwibox network proudly announced the unveiling of photo blogging community Pixunity's Spanish language version This version of Pixunity follows the Kiwibox Network's strategy of growing its presence into the Latin Market after previously unveiling Spanish versions of both and KWICK! Current and new users alike will be able to experience Pixunity's photo blogging and scrapbooking capabilities in Spanish, be able to share photos and galleries with users of multiple languages, and most importantly connect with other native Spanish speaking users in an environment that celebrates culture values displayed in a dynamic visual presentation.
    Chronic Care Management Inc. launched, the first, no cost health and disease management platform dedicated to serving the Spanish speaking market. is a web site designed to help people better manage chronic conditions such as diabetes and heart disease.



For detailed contact information on Hispanic Corporate Marketers at these companies and the decision makers at their Advertising Agencies, get access to Portada’s Interactive Directory of Corporate Marketers and Agencies targeting Hispanics. of more than 3,000 Leading Agency and Marketing/Advertising Directors who are targeting Hispanics. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!).
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Marcos Baer @MarcosBaer

Marcos oversees editorial and sales. He is based in Portada's NYC headquarters. Prior to launching Portada in 2003, Marcos worked in both the media and finance sectors. He occupied leading roles at the Spanish edition of The Wall Street Journal, in Spain’s newspaper Cinco Dias and at SwissRe. He is an MBA, and a CFA. Marcos is a print junkie and also loves all things digital media. He also is passionate about everything related to New York City and loves to play tennis.


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