Ace Metrix introduces VIVA to measure ad-effectiveness of Spanish-language ads

Ace Metrix(TM), the new standard in analytics for television and video advertisers, today introduced Ace Metrix VIVA(TM), a key addition to its product portfolio that allows advertisers to access creative ad performance data for their Spanish language ads, as well as those of their competitors.

"The top 50 brands are directing an average of 13 percent, and upwards of 34 percent of their annual ad spend on Spanish language creative. We believe there is a significant need for high quality advertising analytics for the Hispanic market, which Ace Metrix is uniquely suited to serve," said Peter Daboll, CEO of Ace Metrix. "With Ace Metrix VIVA, our clients can now access the same competitive insights and detailed data for both English and Spanish ads."

This product introduction follows the recent announcement of Ace Metrix TARGET(TM), the service which allows marketers to enhance their Ace Metrix LIVE(TM) intelligence with much more granular targets. Ace Metrix VIVA is the first in a series of syndicated TARGET solutions providing the same depth of analytics and comparability of data for Spanish language ads.

Ace Metrix uses rigorous screening to isolate primarily Spanish speaking individuals and survey them in their native language. Respondents are able to provide open-ended, qualitative feedback. Data is accessible via the same Ace Metrix LIVE user interface and available via the mobile applications, providing clients with the highest level of usability and comparability.


Trackback from your site.

Marcos Baer @MarcosBaer

Marcos oversees editorial and sales. He is based in Portada's NYC headquarters. Prior to launching Portada in 2003, Marcos worked in both the media and finance sectors. He occupied leading roles at the Spanish edition of The Wall Street Journal, in Spain’s newspaper Cinco Dias and at SwissRe. He is an MBA, and a CFA. Marcos is a print junkie and also loves all things digital media. He also is passionate about everything related to New York City and loves to play tennis.

MORE FROM PORTADA

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

We sit down with Raul Moas, the managing director of Accelerated Growth Partners (APG), a Miami-based angel investor network that provides capital to entrepreneurs in Miami, to discuss the city’s exciting startup scene, and how it has fostered the growth of Latin American businesses.


How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

Sports marketing experts talk about what self created fans’ video content represents to them, at Portada’s Hispanic Sports Marketing Forum, held in New York on September 14.


#Portada16: Are Multicultural Media Buying Agencies Necessary?

#Portada16: Are Multicultural Media Buying Agencies Necessary?

One of the key highlights of the many sessions of #Portada16, co-produced with MediaPost last week, was the panel "Do Multicultural Media Buying Agencies have a Reason to Exist? The panelists argued passionately on a topic that is at the very crux of Multicultural Marketing and Media.