Ace Metrix introduces VIVA to measure ad-effectiveness of Spanish-language ads
Ace Metrix(TM), the new standard in analytics for television and video advertisers, today introduced Ace Metrix VIVA(TM), a key addition to its product portfolio that allows advertisers to access creative ad performance data for their Spanish language ads, as well as those of their competitors.
"The top 50 brands are directing an average of 13 percent, and upwards of 34 percent of their annual ad spend on Spanish language creative. We believe there is a significant need for high quality advertising analytics for the Hispanic market, which Ace Metrix is uniquely suited to serve," said Peter Daboll, CEO of Ace Metrix. "With Ace Metrix VIVA, our clients can now access the same competitive insights and detailed data for both English and Spanish ads."
This product introduction follows the recent announcement of Ace Metrix TARGET(TM), the service which allows marketers to enhance their Ace Metrix LIVE(TM) intelligence with much more granular targets. Ace Metrix VIVA is the first in a series of syndicated TARGET solutions providing the same depth of analytics and comparability of data for Spanish language ads.
Ace Metrix uses rigorous screening to isolate primarily Spanish speaking individuals and survey them in their native language. Respondents are able to provide open-ended, qualitative feedback. Data is accessible via the same Ace Metrix LIVE user interface and available via the mobile applications, providing clients with the highest level of usability and comparability.
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