A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
- Equifax
Equifax Inc. announced that its Personal Solutions unit is launching an innovative program to address credit literacy among U.S. Hispanic consumers, including a Spanish-language web site (www.equifax.com/espanol) and three Spanish-language products.
- Xoom – Elektra
Xoom Corporation announced its partnership with Mexico's largest retailer, Elektra. This new partnership permits Elektra to capture more market share of the fast growing online and mobile money transfers to Mexico from the United States. Xoom's Internet-only platform accepts money transfers from a computer, laptop, tablet or Smartphone via any web browser. Elektra offers the recipients of Xoom's money transfers more than 2,000 additional pick-up locations in Mexico through Elektra stores and Banco Azteca branches. The Central Bank of Mexico reported that Mexicans sent approximately $23 billion to their homeland in 2011.
- TransCard
TransCard announced the latest in a series of innovative prepaid marketing programs, a bilingual campaign for the Unlimited Access
reloadable prepaid card being piloted by First Bethany Bank in Oklahoma.
- Obama Campaign
One of the nation's largest unions and a Democratic super PAC supporting President Obama launched a joint $4 million Spanish-language advertising campaign today, targeting Hispanic voters. The ads will run on television and radio stations in Colorado, Nevada and Florida — all battleground states with sizeable Hispanic populations — throughout the summer.
The ads, sponsored by the Service Employees International Union and Priorities USA Action, argue that Republican presidential candidate Mitt Romney's policies would benefit the wealthiest Americans at the expense of Hispanics and other working families. - US Forest Service and Ad Council
In an effort to motivate Hispanic families to get outside more often and reconnect with nature, the Ad Council and the U.S. Forest Service have launched the Descubre el Bosque public service advertising campaign, an extension of their popular English-language Discover the Forest campaign started in 2009.
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