Sales Leads: Equifax, Xoom – Elektra, TransCard, Obama Campaign

A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

  • Equifax
    Equifax Inc. announced that its Personal Solutions unit is launching an innovative program to address credit literacy among U.S. Hispanic consumers, including a Spanish-language web site (www.equifax.com/espanol) and three Spanish-language products.
  • Xoom - Elektra
    Xoom Corporation announced its partnership with Mexico's largest retailer, Elektra. This new partnership permits Elektra to capture more market share of the fast growing online and mobile money transfers to Mexico from the United States.  Xoom's Internet-only platform accepts money transfers from a computer, laptop, tablet or Smartphone via any web browser.  Elektra offers the recipients of Xoom's money transfers more than 2,000 additional pick-up locations in Mexico through Elektra stores and Banco Azteca branches. The Central Bank of Mexico reported that Mexicans sent approximately $23 billion to their homeland in 2011. 
  • TransCard
    TransCard announced the latest in a series of innovative prepaid marketing programs, a bilingual campaign for the Unlimited Access
    reloadable prepaid card being piloted by First Bethany Bank in Oklahoma.
  • Obama Campaign
    One of the nation's largest unions and a Democratic super PAC supporting President Obama launched a joint $4 million Spanish-language advertising campaign today, targeting Hispanic voters. The ads will run on television and radio stations in Colorado, Nevada and Florida -- all battleground states with sizeable Hispanic populations -- throughout the summer. 
    The ads, sponsored by the Service Employees International Union and Priorities USA Action, argue that Republican presidential candidate Mitt Romney's policies would benefit the wealthiest Americans at the expense of Hispanics and other working families. 

  • US Forest Service and Ad Council
    In an effort to motivate Hispanic families to get outside more often and reconnect with nature, the Ad Council and the U.S. Forest Service have launched the Descubre el Bosque public service advertising campaign, an extension of their popular English-language Discover the Forest campaign started in 2009.

GET ALL THE LEADS YOU NEED WITH PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND MEDIA BUYERS!

For detailed contact information on Hispanic Corporate Marketers at these companies and the decision makers at their Advertising Agencies, get access to Portada’s Interactive Directory of Corporate Marketers and Agencies targeting Hispanics. of more than 3,000 Leading Agency and Marketing/Advertising Directors who are targeting Hispanics. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!).
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Marcos Baer @MarcosBaer

Marcos oversees editorial and sales. He is based in Portada's NYC headquarters. Prior to launching Portada in 2003, Marcos worked in both the media and finance sectors. He occupied leading roles at the Spanish edition of The Wall Street Journal, in Spain’s newspaper Cinco Dias and at SwissRe. He is an MBA, and a CFA. Marcos is a print junkie and also loves all things digital media. He also is passionate about everything related to New York City and loves to play tennis.

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