Equifax Launches new Site and Products for US Hispanics

Equifax Inc., a consumer credit product company, is launching a program to address credit literacy among U.S. Hispanic consumers, including a Spanish-language web site ( www.equifax.com/espanol ) and three Spanish-language products.

Equifax's Spanish-language web site for Hispanic consumers features educational content on a range of credit-related topics, including broad use of video and graphics. The site also features a new credit monitoring subscription product and two credit reporting products.

"Understanding and serving the Hispanic market is and will continue to be critical to the success of any company in the U.S. We're proud to be among the first consumer credit product companies to launch an initiative specifically designed for this market," said Trey Loughran, president, Equifax Personal Solutions. "Hispanic buying power in the United States is increasing significantly every year, and these consumers must understand and have access to credit to purchase homes, cars and other significant items. It's why we created this program and why we are teaming with Julie Stav, an expert in understanding Hispanic consumers' personal finance and credit education needs."


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Marcos Baer @MarcosBaer

Marcos oversees editorial and sales. He is based in Portada's NYC headquarters. Prior to launching Portada in 2003, Marcos worked in both the media and finance sectors. He occupied leading roles at the Spanish edition of The Wall Street Journal, in Spain’s newspaper Cinco Dias and at SwissRe. He is an MBA, and a CFA. Marcos is a print junkie and also loves all things digital media. He also is passionate about everything related to New York City and loves to play tennis.

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