Sales Leads: Navarro Discount Pharmacy, Texas Lottery, Conazol, RAM

A summary for Media Sales Executives, Advertising Agencies and Corporate Marketers to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

  • Navarro Discount Pharmacy
    Hispanic-owned pharmacy chain Navarro Discount Pharmacy has added a Spanish-language version to its website at Navarro.com. “The new Spanish-language content allows us to better serve loyal customers already familiar with the Navarro brand and reach out to the millions of U.S. Hispanics who are online today,” stated Gus Milla, director of e-commerce for Navarro Discount Pharmacy. “Proud of their Hispanic origins, these Hispanics are in search of products familiar to them from their countries of origin, such as food, tea, nectars and cola, soap, cleaners and [such] entertainment [as] domino tables and cards.” Navarro.com En Español includes video and media content on family- and health-related topics plus product reviews, prescription management tools and e-commerce purchasing capabilities for all of its signature products. Customers may refill prescriptions, check order status and purchase such products as Cuban coffee, pastelitos, ethnic cookies, Cuban bread, domino tables, OTC and beauty products.
  • Texas Lottery
    Austin, Texas-based advertising agency LatinWorks has been named Agency of Record for the Texas Lottery. With this assignment, LatinWorks will expand its relationship with the Texas Lottery, for whom the agency has managed multicultural marketing since 2008. The appointment carries an anticipated annual advertising and marketing budget of U.S. $32 million.
  • Conazol
    Conazol, a leading over-the-counter Athlete's Foot treatment in Mexico for over 10 years, is now available in the U.S. The trusted and effective brand is expanding its U.S. distribution and can be found at retailers including Wal-Mart and Target in key U.S. Hispanic markets, such as Los Angeles, Houston, Dallas and Chicago. The brand is being supported by a multi-market promotional campaign that includes Spanish language TV advertising. Containing Miconazole Nitrate 2% antifungal, Conazol provides consumers the maximum strength formulation available without a prescription to cure and prevent most Athlete's Foot.
  • RAM
    The Ram Truck brand and The Chrysler Foundation awarded a $50,000 grant to the Hispanic Scholarship Fund (HSF), the nation’s largest provider of college financial aid for Latino students.
 

GET ALL THE LEADS YOU NEED WITH PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND MEDIA BUYERS!

For detailed contact information on Hispanic Corporate Marketers at these companies and the decision makers at their Advertising Agencies, get access to Portada’s Interactive Directory of Corporate Marketers and Agencies targeting Hispanics. of more than 3,000 Leading Agency and Marketing/Advertising Directors who are targeting Hispanics. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!).
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Marcos Baer @MarcosBaer

Marcos oversees editorial and sales. He is based in Portada's NYC headquarters. Prior to launching Portada in 2003, Marcos worked in both the media and finance sectors. He occupied leading roles at the Spanish edition of The Wall Street Journal, in Spain’s newspaper Cinco Dias and at SwissRe. He is an MBA, and a CFA. Marcos is a print junkie and also loves all things digital media. He also is passionate about everything related to New York City and loves to play tennis.

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