México: JWT es la nueva agencia de Fester (Henkel)

JWT anunció que suma a su cartera de clientes a Fester de Henkel. 

La agencia buscará para Fester un posicionamiento diferenciado que lleve a la marca a generar un lazo más cercano con sus targets y desarrollará una propuesta integrada basada en medios no tradicionales, que hasta el día de hoy no han sido explotados en la categoría y en la que se destaca una importante presencia de medios digitales.

El equipo a cargo de la cuenta está integrado por: Vannya Martínez Becerra y Claudia Ruiz –directora de Cuentas y supervisora de Cuentas Senior, respectivamente; Gerardo Ayala -director creativo-, y Anabel Villegas –planner senior-.


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Why More Brands are Investing in MLS Jersey Sponsorships

Why More Brands are Investing in MLS Jersey Sponsorships

More brands like AmFam, Valspar, Target, Etihad Airways, Acura, and Bimbo decide to be on the MLS team’s jerseys, and sponsorships will keep growing.


SOUNDING OFF-The USHCC 2017 National Convention: Driving America’s Business Future

SOUNDING OFF-The USHCC 2017 National Convention: Driving America’s Business Future

Each fall, the USHCC hosts the country’s largest gathering of Hispanic business leaders: The USHCC National Convention. The Convention is held every year in a city that embodies the American entrepreneurial spirit and supports a thriving small business community.


How Facebook is Cornering the Video Ad Market, also in Mexico

How Facebook is Cornering the Video Ad Market, also in Mexico

With more than 2 billion active users worldwide, and 80 million monthly active users in Mexico alone, the social media giant is boosting revenue at a faster pace than expected. An important part  of Facebook's efforts and investments are going into the creation of a major video advertising platform.