Sales Leads: Bimbo, Nextel, Jaguar, Axtel…

A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

  • Bimbo, Nextel, La Rural /Smash - Argentina
    The argentinean full marketing agency has won three new acoounts in the country: Bimbo, La Rural and Nextel. The agency will be in charge of the general communication strategy for the brands. Nextel: the agency will work with the BTL Department and Consumer services. La Rural: Corporate communications and promotions. Bimbo: Communication strategy, media buying and planning for Oroweat (new brand in the country).

  • Axtel / Anónimo – Mexico
    Mexican agency Anónimo has been appointed by Axtel to manage its communications efforts in the country.

  • Jaguar - Global
    Jaguar has launched a new social media marketing strategy, as it looks for more "relevant and innovative" ways to build the brand through digital channels. Jaguar has appointed We Are Social as its first social media retained agency to handle its global account.

    The agency will be responsible for managing the automotive manufacturer's Facebook and Twitter accounts, as well as supporting brand activity such as product launches and event in the social sphere. Jaguar has been working with We Are Social on a project-by-project basis for the past six months. It has most recently supported the launch of its Jaguar XF Sportbrake vehicle with a Twitter campaign.

  • Zurich - Global

    Zurich, the insurance company, is conducting a global review of its global advertising account. The pitch is thought to have been called by the company’s headquarters in Switzerland.

    Publicis Worldwide currently handles the brand’s advertising in key markets, including Europe, North America and Asia.


GET ALL THE LEADS YOU NEED WITH PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND MEDIA BUYERS TARGETING LATIN AMERICANS!

For detailed contact information on Corporate Marketers at these companies and the decision makers at their Advertising Agencies, get access to Portada’s Interactive Directory of Corporate Marketers and Agencies targeting Latinamericans . More than 1400 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!).

If you are a Subscriber to the Directory login and access the Directory.


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Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

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