Obama Campaign in $25 million Hispanic Advertising effort in 9 states

President Barack Obama’s re-election campaign launched a series of Spanish-language television ads in three battleground states on Tuesday. The Obama campaign ads, promoting the president’s federal health care overhaul, are running in Florida, Nevada and Colorado, states with large Hispanic populations. Obama carried the three against Republican John McCain in 2008, and polling shows a tight contest again this election.

The Spanish-language commercials are running as part of a nine-state, $25 million advertising effort the Obama team unveiled this week. The campaign had previously spent $850,000 on Spanish-language ads in the same three states to promote Obama’s education policies, according to Smart Media Group, which tracks political ad spending.

The Romney campaign’s online ad agency Targeted Victory, the company handling online ad buys has partnered with Pulpo Media, a four-year-old Hispanic online ad targeting outfit. Pulpo has agreed to work with Targeted Victory - which also handled online ads for possible VP nominee Marco Rubio's Senate campaign - exclusively, meaning no other political ad firm can work with Pulpo this election cycle. The Republican digital consulting company itself has spent the last four years building up its own data, teasing out online voter segments for targeted online ad campaigns. "Targeted Victory has unique insights through their data strategy to understand voter information or potential areas to influence them for an election," said Justin Kuykendall, CEO and founder of Pulpo. "If we combine that data with [ours on online Hispanics] we can really hyper segment...in key states."


Trackback from your site.

Marcos Baer @MarcosBaer

Marcos oversees editorial and sales. He is based in Portada's NYC headquarters. Prior to launching Portada in 2003, Marcos worked in both the media and finance sectors. He occupied leading roles at the Spanish edition of The Wall Street Journal, in Spain’s newspaper Cinco Dias and at SwissRe. He is an MBA, and a CFA. Marcos is a print junkie and also loves all things digital media. He also is passionate about everything related to New York City and loves to play tennis.

MORE FROM PORTADA

#Portada16: Are Multicultural Media Buying Agencies Necessary?

#Portada16: Are Multicultural Media Buying Agencies Necessary?

One of the key highlights of the many sessions of #Portada16, co-produced with MediaPost last week, was the panel "Do Multicultural Media Buying Agencies have a Reason to Exist? The panelists argued passionately on a topic that is at the very crux of Multicultural Marketing and Media.


Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate, the next generation global content leader, and Univision Communications Inc. are teaming to launch a premium subscription video on demand (SVOD) service for the booming Hispanic movie-going audience in the U.S.The new premium on demand movie service will tap base of more than 50 million hispanic consumers in the U.S.


IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid have launched a partnership and set of products that could make waves in the video advertising world.