Unlocking key insights to reach the Hispanic consumer (2012)

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Portada's flagship annual Hispanic conference is an annual gathering of major decision makers in advertising, marketing and media from all over the United States. Emphasis will be put on how technologies can be leveraged to reach local audiences via digital and print media vehicles. CMO-level marketers and thought leaders will explain their perspectives on how best to reach the burgeoning Hispanic demographic. The Conference can be attended in combination with Portada’s Hispanic Mobile Marketing Forum which takes place in the same venue on the day before (Sept. 19).
Twitter: #Portada12
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Key points

  • English-dominant Hispanics: Can they be efficiently reached via in-culture media?
  • The State of the Art-Hispanic Media ROI Measurement Tools. What has been learned?
  • Retailers 2013: How big box retailers are getting ready to reach out to Latinos
  • Retailers 2013: How big box retailers are getting ready to reach out to Latinos
  • The crucial question: How can national brands reach local audiences effectively?
  • Trends in Digital Media: Online Video Advertising, Social Buying, Targeting
  • Global Digital Integration: How to monetize USH Audience of Latin American Websites
  • Print Advertising Strategies: How and why print and digital convergence works
  • CMO’s will discuss their Hispanic KPI’s
  • Speed Networking (new refined concept!)
  • New: Motivational Speaker


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  • Ronald Mendez, VP Group Account Director, MPG Diversity
  • Felix Palau, VP Marketing, Tecate
  • Rodolfo Rodriguez, Multicultural Marketing Director, General Mills
  • Marc Strachan, VP Brand Marketing, Diageo North America
  • Emma Velez Lopez, Director Acquisition Marketing (Advertising US Hispanic)
  • Maria Cristina Rios, Director, Multicultural Markting & Media Strategy, Macy's
  • Justin Byrd, Head of Multicultural Marketing, Chrysler
  • Ivan Adaime, VP Digital Media, Impremedia
  • David Cardona, Multicultural Marketing Manager, Clorox
  • Dawn Marie Gray, Senior Manager Multicultural Marketing, CVS
  • Javier Garcia, GM U.S. Hispanic, Yahoo!
  • Oscar Padilla, VP Strategy, Luminar
  • John Trimble, Chief Revenue Officer, Pandora
  • Guillermo Abud, VP Digital Director, MV42
  • Lázaro Stern, Latam & Latino Market Director, Mediamind
  • Ulises Vázquez, CEO México, Matomy
  • Carmen Torres, Media Supervisor, 22 Squared
  • Deidre Smalls, EVP Managing Director, Mediabrands
  • Steve Millerman, Director, Cross Cultural Marketing at Novartis Pharmaceutical 


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The Portada conference is a must attend conference to stay on top of the latest digital and content trends in Hispanic Marketing. The Portada team is consistently looking for top speakers with relevant case studies to help show CPG marketers how to win in this competitive landscape.

(Rudy Rodriguez, Director, Multicultural Marketing - General Mills)

Many companies need to realize that it is not about Marketing to Hispanics anymore, but to have an integrated marketing strategy. Portada has done a great job in that respect educating marketers and the business community about the importance of the Hispanic marketplace through relevant editorial content and informative conferences

(Gonzalo del Fa, Managing Partner - MEC)

Attending Portada's conferences has helped me by providing a soundboard of my peers for best practices and connected me to partners that have helped our business grow.

(Kristyn Page, Multicultural Marketing Director - Macy's)

It's a pleasure to be associated with Portada. Portada does a great job covering the Hispanic advertising and media space.

(Steven Swartz, President Hearst Newspapers - Hearst)

"We thoroughly enjoyed the event and look forwards to next year. "

(Jean Luc Blakborn and JR Souza - Maximum TV)

"It was great to finally get to New York to one of your conferences it was fantastic and I am not just saying that! "

(Leslie Smith, Director of National and Mid-Market Sales - El Clasificado)

"You had a great turnout and it was great for us to be a part of it as there were a lot of clients and agencies of interest.

(Mariana Toledo, Marketing Manager - Televisa Publishing and Digital)

I received a lot of positive feedback on the conference overall from many people...so congratulations on presenting a great conference!

(Karen Treydte, VP, Director of Media Services - Casanova Pendrill)

"Congratulations to the Portada team for a successful event. I found it to be very informative and useful. "

(Lindsay Reinbold, Assistant Brand Manager - Stanley Black & Decker)

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Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.


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