2012 LATIN AMERICAN ADVERTISING AND MEDIA SUMMIT

Learn more about the enormous role Online Video can play in the Latin (Latin America and U.S. Hispanic) marketing space. Book now for our Latin Online Video Forum, a required event for any marketing professional.

From Rio to Madrid via Los Angeles - Leveraging technology to reach Latin Audiences (2012)

June 6-7, 2012 - The Fontainebleau - Miami Beach

Portada’s Latam Advertising and Media Summit is the annual Meeting Point for the global Latin Advertising, Media and Content World (Latin America, Spain and U.S. Hispanic).

The fourth edition of this annual event will bring many Latin America and Spain based marketers to Miami. Major client, agency and media side players will discuss how technologies can best be leveraged to reach global Latin Audiences. The markets of Brazil. Central America, Mexico and Colombia will have a prominent space in the agenda. So will the analysis of the new panregional media buying regulations. Two days jammed with the best content and networking in a top luxury hotel in beautiful Miami.

The Summit can be attended independently or in combination with Latam Pay TV Forum presented by Business Bureau which takes place at the same venue in the morning of June 6th.

 

Already Confirmed Speakers:

Olga Martinez, Marketing and Innovation Director Latin America and Caribbean, Diageo

Maribel Viteri, Regional Director, Molson Coors International

Roger Diaz, Director of Marketing, Grupo Real, El Salvador

Ernesto Leal, COO, Grupo Monge, Costa Rica

Gabriel Dantur, Managing Director, La Nacion Digital, Argentina

Santiago Duran, COO, Carat, Mexico

Susana de la Portilla, Brand Manager, Grupo Modelo, Mexico

Carlos Vaca, CEO, BBDO, Mexico

Tania Cesar, Marketing Manager, Diageo, Brazil

Rudolf Lang, Managing Director, Chopard Marketing Services, Inc.

Luis Ortuzar, Panregional Marketing Director, Christian Dior

Carlos Peñaherrera, Marketing Director, Coca Cola Femsa, Colombia

Martha Krawczyk, VP of Marketing, Visa

Carol Cone, Managing Director and EVP, Brand & Corporate Citizenship, Edelman

Lydia Suarez, Media Director, Unilever

Ryan K. Manchee, Director of Innovation Strategy, MediaMind

Fernando Monedero, Havas, Managing Director

Jaime Lanchares, CEO, Unkasoft

Matías Recchia, COO, VOSTU

Juan Imaz, CEO, Media Response Group

 

Twitter: #PortadaLatin


2011 Latam Summit Coverage

- Read the complete Summit Coverage  by Portada's Editorial Team.

- Download the 2011 Summit Program in Digital Magazine Format.

Key Topics:

    • Panregional Media Buying: An assessment of the impact of the new regulations
    • The Brazilian decade: An in-depth look at how you should reach the exploding Brazilian consumer
    • Adding (and slicing) Global Latin digital audiences- Online Ad-Networks, Exchanges, Geotargeting
    • Regional Focus: Central America Stability is opening the region to major marketers
    • Ad-Category: Luxury Goods and Services
    • Online Video Advertising: Can it compete with TV as a major vehicle for affluent Latinos?
    • Case Studies: Successful panregional media plans which have demonstrated high ROI
    • Research : Towards unified Latin American media consumption statistics
    • Country Focus: Colombia . How to profit from Latin American marketers’ best kept secret
    • Content : In the era of curated content, what new role should brands and media play?
    • Surprise Inspirational Speakers
    • Meet Media Buyers Speed Networking Function (Refined concept!)
Testimonials from past events:
"It is difficult to get a good conference populated these days. Portada did a fantastic job! Good speakers, good content, good contacts." - (Cynthia Evans, Managing Director - MEC.Latin America)
"Thank you very much for a wonderful conference and we are very proud to be the recipient of Portada’s Top Panregional Digital Advertising Campaign award. It is an honor for my agency, our client HBO and all the team members involved in the project." (John Santiago, Co- CEO - Media 8)
"The Mandarin Hotel was an exceptional venue, great discussions and there were some very good clients there. I know that these events are not easy to
coordinate, but it came off very well."  (Paul Meyer, Director Interactive Media - Televisa Publishing and Digital)

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Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

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