Digital Media: Mamiverse launches Food Hub for Latina Moms

An increasing number of digital media properties are targeting the coveted Latina Mom. Mamiverse, an online hub for Latina moms and families, today is launching Mamiverse Food.

According to Mamiverse, Mamiverse Food provides a unique culinary experience by showcasing Latin cuisine through the expert tastes of Latina moms,  Mamiverse Food features some of the most celebrated Latin chefs in the world, including Mamiverse Executive Chef Daisy Martinez. At the heart of Mamiverseis a fundamental explanation of what Latin food is, how to be healthy when cooking it, and basic techniques involved in serving up truly authentic Latin dishes.

"Nothing in the world is better than a mother's home cooked meal," says Mamiverse CEO Rene Alegria. "This is particularly the case for Latino families. By featuring Latina mother-approved recipes, we're inviting America to take a seat at our virtual table."  In addition to launching with over 200 recipes and features, Mamiverse Food contributors will scour the country for stories of Hispanics making it in the world of food. A unique component of the site includes video demonstrations taught by Daisy Martinez emphasizing basic cooking techniques on everything from making tamales, the perfect guacamole, to whipping up a no stress party spread on a budget.

While Mamiverse Food is culturally focused, it is also diverse and gender-inclusive. "Beyond Latina moms, our aim is to invite men, non-Latinos, and foodies of all ages to connect, share and celebrate our cuisine," says Alegria. "Nothing says family like food from the heart."

Mamiverse counts retailer Target among its advertisers.


Trackback from your site.

Marcos Baer @MarcosBaer

Marcos oversees editorial and sales. He is based in Portada's NYC headquarters. Prior to launching Portada in 2003, Marcos worked in both the media and finance sectors. He occupied leading roles at the Spanish edition of The Wall Street Journal, in Spain’s newspaper Cinco Dias and at SwissRe. He is an MBA, and a CFA. Marcos is a print junkie and also loves all things digital media. He also is passionate about everything related to New York City and loves to play tennis.

Comments

  1. […] sector of digital media properties targeting Hispanic women and mothers. These properties include Mamiverse, MamasLatinas (backed by CafeMom) and Meredith’s digital and print […]

MORE FROM PORTADA

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

We sit down with Raul Moas, the managing director of Accelerated Growth Partners (APG), a Miami-based angel investor network that provides capital to entrepreneurs in Miami, to discuss the city’s exciting startup scene, and how it has fostered the growth of Latin American businesses.


Ad-Tech Play The Trade Desk IPO’s at Higher than Expected Price

Ad-Tech Play The Trade Desk IPO’s at Higher than Expected Price

California-based ad tech company The Trade Desk, Inc. has officially gone public on The Nasdaq Stock Market.The Trade Desk debuted on the Nasdaq at US$28.75 as opposed to the company’s US$16-to-US$18-per-share projection.


How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

Sports marketing experts talk about what self created fans’ video content represents to them, at Portada’s Hispanic Sports Marketing Forum, held in New York on September 14.