Latam Summit and Pay TV Forum, Early Bird Expires Today COB!

One last chance to register to our Latam Summit on June 6-7th in Miami’s Perry South Beach at the special early bird rate. (Expires today COB!). And/or get the special combo rate together with the Latam Pay TV Forum (taking place on June 6th in the morning preceding the Latam Summit).

Already confirmed panelists and speakers for the Latam Summit include:

Martha Krawczyk , VP Marketing, Visa

Olga Martinez , Directora de Marketing y Innovación Latino America y Caribbean

Santiago Duran , COO, Carat

Carlos Vaca , CEO, BBDO México

Ernesto Leal , COO, Grupo Monge

Roger Diaz , Marketing Director, Grupo Real

Mariano Moro, Senior Integrated Marketing Communications Manager, Latin Center Business Unit

Maribel Viteri, Regional Director, Molson Coors International.

Susana de la Portilla , Directora de Marcas de Grupo Modelo

Tania Cesar , Marketing Director, Diageo, Brazil

Gabriel Dantur , Director de La Nación Digital, Argentina.

More path-breaking speakers and panelists will be announced shortly.

Take advantage of the early bird rate and register now to the 2012 Latam Advertising and Media Summit! (Expires today COB!)

Key Topics that we will be exploring: 

- Panregional Media Buying: An assessment of the impact of the new regulations
- The Brazilian decade: An in-depth look at how you should reach the exploding Brazilian consumer
- Adding (and slicing) Global Latin digital audiences
- Regional Focus: Central America, Stability is opening the region to major marketers
- Ad-Category: Luxury Goods and Services
- Online Video Advertising: Can it compete with TV as a major vehicle for affluent Latinos?
- Colombia: How to profit from Latin American marketers' best kept secret
- Surprise Inspirational Speakers
- Meet Media Buyers Speed Networking Function (Refined concept!)

NEW: LATAM PAY-TV FORUM PRESENTED BY BUSINESS BUREAU (Morning of June 6th) Our  The Latam Pay-TV Forum presented by Business Bureau will take place in Miami’s Perry South Beach Hotel on June 6th in the morning (9 am until 1pm)  and precede the Latin American Advertising and Media Summit which will take place in the same venue on June 6th in the afternoon and on June 7th.

The Background
The Latin American Pay-TV market is one of the fastest growing markets in the world. Major companies have bet a significant portion of their future and profitability on this market. Yet, the sector is still mostly measured and analyzed based on secondary data from analysts outside the region and outside the industry. While other markets count on a few trusted sources and measurement approaches, the Pay-TV market in Latin America relies on a widely dispersed cadre of analysts with significantly different approaches that yield drastically different views of the industry for anyone considering investments, strategic moves and alliances.

The Objective
Latam Pay-TV Forum is a new initiative to bring the Pay-TV researchers together in a transparent environment that fosters dialogue and cooperation to drive better and more consistent business decisions across the entire region. Topics that will be discussed between key industry players include:

- The advantages of direct data collection over secondary analyses.
- Explaining and standardizing industry metrics.
- Discuss how to account for piracy and underreporting when measuring Pay-TV subscribers and market size.
- Media platforms Market Forecasts.
- Pay TV; HD; Digital; TV Everywhere; Smart TV; TDT.

The Participants
This Forum will bring together major experts and leading executives in the Latin American Pay-TV Market to provide in-depth perspectives.

Of Interest to:
- Research Companies and Professionals
- Programmers
- Media Agencies
- Media Buyers
- Investors

Trackback from your site.

Marcos Baer @MarcosBaer

Marcos oversees editorial and sales. He is based in Portada's NYC headquarters. Prior to launching Portada in 2003, Marcos worked in both the media and finance sectors. He occupied leading roles at the Spanish edition of The Wall Street Journal, in Spain’s newspaper Cinco Dias and at SwissRe. He is an MBA, and a CFA. Marcos is a print junkie and also loves all things digital media. He also is passionate about everything related to New York City and loves to play tennis.


Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

We sit down with Raul Moas, the managing director of Accelerated Growth Partners (APG), a Miami-based angel investor network that provides capital to entrepreneurs in Miami, to discuss the city’s exciting startup scene, and how it has fostered the growth of Latin American businesses.

Ad-Tech Play The Trade Desk IPO’s at Higher than Expected Price

Ad-Tech Play The Trade Desk IPO’s at Higher than Expected Price

California-based ad tech company The Trade Desk, Inc. has officially gone public on The Nasdaq Stock Market.The Trade Desk debuted on the Nasdaq at US$28.75 as opposed to the company’s US$16-to-US$18-per-share projection.

How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

Sports marketing experts talk about what self created fans’ video content represents to them, at Portada’s Hispanic Sports Marketing Forum, held in New York on September 14.