Quick Hits: “No más cruces”, Technocrunch- Hispanic Mobile, Is there a “Hispanic culture”?…

Some Stories the Hispanic marketing and media world is talking about this week.

» “No más cruces”

U.S. Customs and Border Patrol has launched a new campaign “No más cruces”. Through print and television advertisements, short documentaries and even folk songs called “migra corridos,” CBP has been warning of the dangers of making the illegal trip across the border.The Examiner reports CBP aims to Latin American media to spread the message.

» Will Technocrunch Hurt Hispanic Mobile Usage?

Hispanics are interacting with mobile media more than ever, but a looming “spectrum,” crunch — the exhaustion of radio waves necessary to provide voice, text and internet services to mobile phones and tablets — may derail the gains that this community has recently made, New American Media reports. Kristian Ramos argues in the article that "a looming spectrum crunch could stagnate some of the growth Hispanics are currently seeing in accessing the internet. Cost has always been an inhibitor of access for Hispanics and the Internet. We are currently at 80 percent of spectrum capacity. Mobile Media carriers are already putting caps on their Internet service, which translates into extra fees to use wireless capabilities on smart phones."

»Is there such thing like a “Hispanic culture”?

The Pew Hispanic Center published the results of its study about differences and similarities among Hispanics in the US. Only 29 percent of the individuals polled believe Latinos in the U.S. share a common culture. Instead, the majority chooses to identify themselves by country of origin, reports Naplesnews. Wbur also highlights that “When it comes to identity, Mark Hugo Lopez, associate director of the Pew Hispanic Center, says it's not the name that counts, but where you're from”.

 


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Marcos Baer @MarcosBaer

Marcos oversees editorial and sales. He is based in Portada's NYC headquarters. Prior to launching Portada in 2003, Marcos worked in both the media and finance sectors. He occupied leading roles at the Spanish edition of The Wall Street Journal, in Spain’s newspaper Cinco Dias and at SwissRe. He is an MBA, and a CFA. Marcos is a print junkie and also loves all things digital media. He also is passionate about everything related to New York City and loves to play tennis.

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