Sales Leads: Hennessy, Time Warner Cable, U.S. Army, Amazon….
A summary for, Media Sales Executives, Advertising Agencies and Corporate Marketers to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
Cognac brand Hennessy has unveiled the brand's new landmark communications campaign, entitled "Wild Rabbit." Centered on the notion of pushing the limits of one's potential to reach new and greater levels of achievement, "Wild Rabbit" aims to draw parallels among the journeys of leading icons in various fields and the paths being forged by those who enjoy Hennessy.
Throughout their experience of the new campaign, Hennessy fans are asked to pursue their Wild Rabbit. To give consumers an early taste of the "Wild Rabbit," Hennessy has created pop-up installations in New York City, Chicago, and Los Angeles. Hennessy's "Wild Rabbit" campaign marks the brand's return to television, where it has not advertised since 2007. The campaign will also be featured in national magazines and on billboards in top markets. "This campaign redefines what it means to be a luxury brand," said Rodney Williams, Senior Vice President, Möet Hennessy USA. "We are communicating a value that is at the core of who we are as a brand and which resonates with our consumers: that true success is fueled by the spirit of conquest within you; a drive to never stop and never settle."
- U.S. Army
The U.S. Army is partnering with the Hispanic Heritage Foundation's (HHF) Latinos on the Fast Track (LOFT) program to ensure Hispanic students and young professionals are aware of the educational and career opportunities in STEM fields the Army provides. The nation's shortage of qualified workers with degrees in science, technology, engineering and math (STEM) has drawn significant attention as a matter of national security. The HHF LOFT program is designed to promote education, leadership and career opportunities within the science, technology, engineering and math fields to high achieving Hispanic students across the United States. As part of the Army's ongoing partnership with HHF, the Army will co-host seven HHF LOFT STEM Leadership Seminars this year on college campuses across the country: University of Illinois - Chicago (UIC) on April 5, San Antonio on April 18 and Santa Clara on May 3. Additional events will be conducted in the fall school semester in Los Angeles, Houston and New York.
Amazon launched “eBooks Kindle en Español,” which carries 30,000 e-books in Spanish. It targets Spanish-speakers in the U.S.
- Family Financial Educational Foundation
The company belongs to Montano + Salup Communications’ client roster. Montano + Salup Communications is a new agency that was recently launched by advertising veterans Carlos Montano and Marcelo Salup.
- Radio Shack – Grey
Radio Shack has named Grey as its creative agency of record
(BSSP, had handled the Radio Shack account for the last three years). Grey will be responsible for the execution of RadioShack's entire marketing ecosystem: in stores, television, online, social media, mobile media, digital media, printed circulars, outdoor and other categories, including focus on Hispanic/ applications across all of these channels. Media planning and buying efforts were not in play and remain at WPP's Mindshare.
- Time Warner Cable
Los Angeles based Castells & Asociados has lost its US Hispanic assignments for Time Warner Cable, Hispanicad reports. Castells duties for Time Warner Cable included media planning and buying.
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