Sales Leads: United Airlines, USPS, Go Daddy, Allstate…

A summary for, Media Sales Executives, Advertising Agencies and Corporate Marketers to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

  • United Airlines – NAHP
    United Airlines and the National Association of Hispanic Publications (NAHP) announced the renewal of their partnership. United Airlines will be the official airline of the 2012 NAHP Convention and Business Expo in San Diego in October.

  •   U.S Postal Service
    The U.S. Postal Service unveiled a new integrated marketing campaign to promote easy-to-use and affordable direct mail and shipping services to America's small businesses. "Small businesses are the backbone of the American economy, and the Postal Service plays an important role in enabling their growth and commercial success," said Paul Vogel, president and chief marketing/sales officer, U.S. Postal Service. "We are providing a suite of mailing and shipping services tailored to the needs of small businesses to help them compete for customers and run their operations more efficiently."
    At a press conference to discuss a new marketing campaign, the Postal Service previewed television, print and marketing mail advertisements to promote Every Door Direct Mail, a simple Web-based service that helps small businesses prospect locally to new and existing customers without the need for names or addresses. The mailings can be dropped off at a local Post Office. Vogel added that Every Door Direct Mail generated $153 million in revenues for the Postal Service since its launch in April 2011 through December 2011.  

  • Go Daddy
    Go Daddy is now available online in Spanish. The provider of web hosting services, domain names and SSL Certificates has launched es.GoDaddy.com. The new website is dedicated to helping Spanish speakers build their online businesses, as well as their personal websites. The es.GoDaddy.com website is supported by Go Daddy’s customer care and is fully staffed, 24/7, with Spanish speakers who can help even the least tech savvy person develop their own website. Go Daddy already supports more than 10,000 Spanish calls per month from countries such as Mexico, Colombia, Spain, Peru and Argentina. "Go Daddy is committed to helping small businesses grow … in countries all around the world,” said Go Daddy CEO Warren Adelman. “We created es.GoDaddy.com to better serve our Spanish speaking customers who want to leverage our easy-to-use products in their native language online.” In sync with the launch of es.GoDaddy.com, Go Daddy is making one of the stars from its 2012 Super Bowl commercial campaign an official Go Daddy spokeswoman. Natalia Velez, a native Spanish speaker, is the stunning model featured in the Go Daddy .CO ad called "Body Paint." Natalia is already helping spread the word about the new Go Daddy website.

 

GET ALL THE LEADS YOU NEED WITH PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND MEDIA BUYERS!

For detailed contact information on Hispanic Corporate Marketers at these companies and the decision makers at their Advertising Agencies, get access to Portada’s Interactive Directory of Corporate Marketers and Agencies targeting Hispanics. of more than 3,000 Leading Agency and Marketing/Advertising Directors who are targeting Hispanics. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!).
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Marcos Baer @MarcosBaer

Marcos oversees editorial and sales. He is based in Portada's NYC headquarters. Prior to launching Portada in 2003, Marcos worked in both the media and finance sectors. He occupied leading roles at the Spanish edition of The Wall Street Journal, in Spain’s newspaper Cinco Dias and at SwissRe. He is an MBA, and a CFA. Marcos is a print junkie and also loves all things digital media. He also is passionate about everything related to New York City and loves to play tennis.

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