Hispanic Newspapers: Buena Suerte expands into Dallas/Ft. Worth and El Paso

There currently is a lot of activity in the Texas Hispanic newspaper market.
Houston based Buena Suerte newspaper recently expanded to Dallas/Ft. Worth with a local edition with a weekly circulation of 12,000. Buena Suerte is a shopper newspaper with 100% advertising content. Monica Medrano, National Accounts Specialist at Buena Suerte tells Portada that Buena Suerte will soon also be publishing an El Paso edition, making it the only Hispanic shopper that is distributed on a Texas state wide level. Buena Suerte has a combined weekly circulation of 150,000. Before the Dallas/Ft. Worth and El Paso expansion it was already published in Houston, Austin and San Antonio.

Partly due to the oil boom, the Texas economy is growing at a much higher rate than most of the rest of the U.S. economy. A month ago, Houston Chronicle’s Spanish-language weekly La Voz announced that it is going to increase it’s circulation from 100,000 to 150,000 in the second half of 2012.


Trackback from your site.

Marcos Baer @MarcosBaer

Marcos oversees editorial and sales. He is based in Portada's NYC headquarters. Prior to launching Portada in 2003, Marcos worked in both the media and finance sectors. He occupied leading roles at the Spanish edition of The Wall Street Journal, in Spain’s newspaper Cinco Dias and at SwissRe. He is an MBA, and a CFA. Marcos is a print junkie and also loves all things digital media. He also is passionate about everything related to New York City and loves to play tennis.

MORE FROM PORTADA

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

We sit down with Raul Moas, the managing director of Accelerated Growth Partners (APG), a Miami-based angel investor network that provides capital to entrepreneurs in Miami, to discuss the city’s exciting startup scene, and how it has fostered the growth of Latin American businesses.


Ad-Tech Play The Trade Desk IPO’s at Higher than Expected Price

Ad-Tech Play The Trade Desk IPO’s at Higher than Expected Price

California-based ad tech company The Trade Desk, Inc. has officially gone public on The Nasdaq Stock Market.The Trade Desk debuted on the Nasdaq at US$28.75 as opposed to the company’s US$16-to-US$18-per-share projection.


How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

Sports marketing experts talk about what self created fans’ video content represents to them, at Portada’s Hispanic Sports Marketing Forum, held in New York on September 14.