Research: Mobile Apps: Hispanics to spend more than $500 million (Infographic)

Consulting Firm Zpryme has produced an interesting research piece, summarized in the below Infographic. 

Click to see Infographic.

 
One of the main highlights is that U.S. Hispanic consumers will spend more than $17.6 billion on mobile devices and over $500 million on mobile apps in 2012. Other insights include Social network usage, amount of apps per use and how often users live stream sports events.

Portada’s Hispanic  Mobile Marketing Forum, NYC, Sept. 19, 2012

The Hispanic mobile market is on a roll. That is why Portada is dedicating a full event, the Hispanic Mobile Marketing Forum in New York City on Sept. 19, to provide a clear understanding to marketer, agencies and media executives of the opportunities and challenges of this rapidly expanding sector. The event can be attended in combination with Portada’s Sixth Annual Hispanic Digital and Print Media Conference, which takes place on Sept. 20 in the same venue (New York City’s Scholastic Auditorium & Greenhouse with Rooftop Terrace).


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Marcos Baer @MarcosBaer

Marcos oversees editorial and sales. He is based in Portada's NYC headquarters. Prior to launching Portada in 2003, Marcos worked in both the media and finance sectors. He occupied leading roles at the Spanish edition of The Wall Street Journal, in Spain’s newspaper Cinco Dias and at SwissRe. He is an MBA, and a CFA. Marcos is a print junkie and also loves all things digital media. He also is passionate about everything related to New York City and loves to play tennis.

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