Research: Brazil: The 2011 Advertising Market, in Numbers

According to a recent study by Proyecto Inter-Meios (coordinated by Grupo Meio & Mensagem and PriceWaterhouseCoopers), total turnover for Brazilian media during 2011 was $22.482 billion, of which media billings from ad space sales accounted for $16.385 billion.

These figures reflect an increase of 8.5% compared to 2010.

Internet was the medium with the highest growth, posting a 19.9% ??increase in advertising spending. Dollars spent on Internet ads amounted to 4.2% of the total percentage increase.

Broadcast television captured 63.3% of total advertising dollars spent in 2011, reflecting an increase of 9.2% compared to 2010.

Pay TV also continues to grow in Latin America, and Brazil is no exception: in 2011 it grew by 17.8%, closely matching the growth of Internet ad spending. 

Interestingly, movie advertising spending declined by 6.4%.

Growth, by media platform - Brazil 2011

Media Platform

Percent Growth

Internet

19.9%

Pay TV

17.8%

Outdoor Advertising

12.1%

Television Broadcasting

9.2%

Print media

3.8%

Radio

3.3%

Guides and Lists

-      2.6%

Film

-      6.4%

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