Sales leads: Kraft Foods, Safe Horizon, Molson Coors

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

  • Kraft Foods
    Kraft Foods is introducing its new MilkBite Milk & Granola Bars, the first-ever product to introduce the fresh taste and wholesomeness of real milk in convenient granola bar form. Found in the dairy aisle or refrigerated case, each KRAFT MilkBite Milk & Granola Bar combines real milk, whole grain granola and other tasty and nutritious ingredients like real fruit or roasted nuts, while also delivering the calcium of an 8 oz. glass of milk. A wholesome alternative to existing bars, MilkBite is a deliciously different snacking experience the whole family can enjoy. "With MilkBite, we saw an opportunity to change the status quo and introduce milk into snacking in a whole new way," said Michelle Lorge, Senior Brand Manager, MilkBite. "By combining real milk and other wholesome ingredients, we designed MilkBite to help satisfy the demand for snack options that are better for you and also taste great."  Consumers will be introduced to MilkBite Milk & Granola Bars via a national advertising campaign created by Droga5 New York. The integrated campaign, launching in February, will feature a new character, "Mel the MilkBite," developed in conjunction with Jim Henson studios.
  • Safe Horizon
    Safe Horizon, the nation’s leading victims’ assistance organization, touches the lives of more than 250,000 people affected by crime, violence and abuse each year.. Thirty per cent of them are Hispanic and many don’t know English well enough to seek the help and protection they need and deserve. In order to aid Latino victims of violence and abuse Safe Horizon, recently launched a Spanish website — safehorizon.org/espanol.. The website offers detailed information on the resources and services the group provides to Spanish-speaking victims.
  • Molson Coors
    Molson Coors Brewing Co. said on Tuesday that it will launch Coors Light Iced T in Canada next month ahead of a possible U.S. rollout, reported the Wall Street Journal. The citrus-like, iced tea-flavored beer will have approximately 4% alcohol content but no caffeine. Molson executives said during a meeting with analysts that the new products should help spur sales so the company can put less reliance on cost-cutting to drive its profit, added a Reuters report. It also seeks to make beer more attractive to people who have moved on to wine or cocktails. "Someone else is eating our lunch in the alcohol space," Molson Coors CEO Peter Swinburn said at the meeting. Coors Light Iced T will go on sale first in Canada, where consumers are interested in flavored beers and other refreshing drinks, Molson executives said. They did not, however, rule out an expansion into the United States.
  • VPE Public Relations New Accounts
    VPE Public Relations, a national Hispanic-owned communications agency, has added five new accounts to its steadily growing client roster: AbilityFirst, American Academy of Ophthalmology, Building Healthy Communities Eastern Coachella Valley, Valley Presbyterian Hospital and Hulu. Objectives for the  clients include national and regional media relations, launching a new Spanish-language website, digital marketing, and developing communications plans.

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Marcos Baer @MarcosBaer

Marcos oversees editorial and sales. He is based in Portada's NYC headquarters. Prior to launching Portada in 2003, Marcos worked in both the media and finance sectors. He occupied leading roles at the Spanish edition of The Wall Street Journal, in Spain’s newspaper Cinco Dias and at SwissRe. He is an MBA, and a CFA. Marcos is a print junkie and also loves all things digital media. He also is passionate about everything related to New York City and loves to play tennis.

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