Sales Leads: Conagra, Echo, Life & Annuity Masters, Glory Foods

A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

  • ConAgra – MarketVision

ConAgra Foods has awarded its Hispanic Shopper Marketing and Consumer Promotions business to culture-inspired marketing agency MarketVision.

  • Echo – San Jose Network

Echo Incorporated, a manufacturer of professional-grade, high-performance outdoor power equipment for professional and residential use, has appointed The San Jose Network, Ltd. (SJN) as their agency of record for the U.S. Hispanic and Latin American market. SJN was selected for its in-depth knowledge of the U.S. multicultural and Latin-American consumers, in-country channel expertise and its ability to manage an entire scope of marketing communications services from its central location. SJN's assignment will begin with an extensive brand development exercise of ECHO and Shindaiwa for equity building in Latin America. SJN will develop strategies and insights aiming to improve brand positioning and differentiation, and will look to develop digital assets utilizing new media channels. The group will also provide direction and structure for centralized quality control of a communication platform that will be easily accessed by distributors across 18 Latin American markets.

  • Henkel – Pereira & O’Dell

Pereira & O'Dell announced that it has been retained by Henkel Consumer Goods Inc., in North America as its agency of record for laundry and home care brands including Purex, Renuzit and Soft Scrub.

  • Glory Foods – Brandon Agency

Glory Foods, a soul food company based out of Columbus, has selected South Carolina-based The Brandon Agency to be its agency of record.

  • Life & Annuity Masters  - Julie Stav

Life & Annuity Masters, a California insurance marketing organization is recruiting hundreds of agents to sell life insurance and annuities to the growing Hispanic market. David Ellis, chief marketing officer at Life & Annuity Masters, said his company is hoping to recruit 1,000 people by June to become independent agents. He said the Hispanic market is "ready for the picking" and "under served." That's what a new program will try to tap. "I really can't even measure it right now," Ellis said. "This year alone I believe it could double the volume of business we do." Ellis said his company is partnering with Julie Stav, a personal financial adviser and host of the radio show Tu Dinero con Julie Stav, to train the agents and provide support with a program called Tu Seguro con Julie Stav.

  • Obama Campaign Spanish-language site

President Barack Obama's reelection campaign launched a Spanish-language version of their website Thursday in an effort to attract highly sought after Latino voters. The site,, features much of the same content as Obama's English website translated into Spanish, including information about social networks and the ability to give contributions to Obama's campaign.

  • The National Hispanic University

The National Hispanic University (NHU) announced it will introduce its first entirely online degree programs starting April 30. New classes include NHU's M.A. in Education program and the B.A. in Child Development.


For detailed contact information on Hispanic Corporate Marketers at these companies and the decision makers at their Advertising Agencies, get access to Portada’s Interactive Directory of Corporate Marketers and Agencies targeting Hispanics. of more than 3,000 Leading Agency and Marketing/Advertising Directors who are targeting Hispanics. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!).
If you are a Subscriber to the Directory login and access the Directory.

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Marcos Baer @MarcosBaer

Marcos oversees editorial and sales. He is based in Portada's NYC headquarters. Prior to launching Portada in 2003, Marcos worked in both the media and finance sectors. He occupied leading roles at the Spanish edition of The Wall Street Journal, in Spain’s newspaper Cinco Dias and at SwissRe. He is an MBA, and a CFA. Marcos is a print junkie and also loves all things digital media. He also is passionate about everything related to New York City and loves to play tennis.


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