Portada Quick Hits: English-language Content? Glocal, Hispanic media is hot for Pols

» English Language Content for Latinos, really the future?
Leslie Berenstein Rojas, argues in an article by Southern California’s Radio website (Multiamerican) that “English-language content for Latinos is the future”. Berenstein interviews  Hispanic marketing expert Giovanni Rodriguez.  Indeed, there has been almost an explosion of media, particularly digital media, targeting Latinos in-culture. However, we say, is demand by advertisers really there to support all these new ventures. The jury is definitely still out.

» “Glocal” all over again?
In an interesting article in Adage, John Quelch and Katherine Jocz authors of "All Business Is Local" (Portfolio, 2012) argue that “today's business leaders are so obsessed with global that they risk neglecting the importance of local excellence.” “The authors argue that “Today's business leaders are so obsessed with global that they risk neglecting the importance of local excellence.” In succesful companies such as Mc Donald’s and HSBC the global and local run in tandem. This is even the case for tech firms such as IBM. “Premium luxury brands from Chanel to Mercedes-Benz continue to be bought by the global elite, but those purchases are minimal as a percentage of the total. Even at a global retailer like Carrefour, over 90% of sales are of local brands and produce.”

» Hispanic Media, crucial for Presidential wannabes
Its officially Hispanic Media Week Dylan Byers says in Politico, highlighting the importance the Hispanic vote is having in the republican primaries and the presidential election.
Barack Obama, Mitt Romney and Newt Gingrich recently sat down for  interviews with the Univision network. So did, the four Republican presidential candidates who gathered for a CNN debate in Jacksonville co-hosted by CNN en Español and the Hispanic Leadership Network. As Dylan Byers puts it: “DESSERT: Romney to Univision, just now: “I don't think people would think I was being honest with them if I said I was Mexican-American.”


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Marcos Baer @MarcosBaer

Marcos oversees editorial and sales. He is based in Portada's NYC headquarters. Prior to launching Portada in 2003, Marcos worked in both the media and finance sectors. He occupied leading roles at the Spanish edition of The Wall Street Journal, in Spain’s newspaper Cinco Dias and at SwissRe. He is an MBA, and a CFA. Marcos is a print junkie and also loves all things digital media. He also is passionate about everything related to New York City and loves to play tennis.

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