Sales leads: XOOM, Sonic, Napa, Publix, Dominican Tourism Board
- XOOM-Hispanic Group
Money Transfer Company Xoom has officially commissioned Miami, FL based Hispanic Group for digital media buying and planning.
In an interview with Portada, Carmen Torres, Media Supervisor at 22Squared, the Tampa FL based agency who plans and buys media for retailer Publix, says that digital will be important for Publix going forward.
- Dr. Pepper
Dr Pepper Snapple is trying to put its marketing dollars where it sees the best returns, shifting resources to local from national advertising, onto social media and toward the fast-growing Hispanic demographic.
NAPA Auto Parts, recognized as the “Official Auto Parts Sponsor of the Mexican National Team U.S. Tour 2012,” launched its second annual NAPA PURA CALIDAD Tour.
Sonic, America's Drive-In, is reaching out to the fast-growing Hispanic demographic with a new bicultural website. The site is designed to seem like consumers are sitting in their car at a Sonic restaurant, and includes distinctly Hispanic features. The experiential website, sonicdrivein.com/espanol, presents Hispanic customers with relevant content in the language of their choice -- Spanish, English or Spanglish, a combination of both languages. The new site was designed by Lopez Negrete Communications.
- The Dominican Republic Ministry of Tourism - BVK Meka
The Dominican Republic Ministry of Tourism is introducing a multi-channel campaign featuring print, online and broadcast that generate engagement with consumers wherever they are in the world today, inspiring them to be social and share their unforgettable experience in Dominican Republic. The Dominican Republic’s award-winning website and the 2012 Social Campaign were developed by BVKmeka, the Dominican Republic Ministry of Tourism’s U.S. and Hispanic marketing agency since 2004. The creative works seamlessly across computers, iPhones, iPads and other mobile devices, making it even easier to tell consumers that there is no better place to get closer and socialize in real life than in Dominican Republic. The ads will be featured in magazines, broadcast, New York’s Times Square billboards and online. The unique, attention-getting ads have already been broadcast on MEGA, as well as during the Serie del Caribe. To view the ads online, you can visit the website’s media image gallery.
- Gingrich – Arizona Hispanic Campaign
Former U.S. House Speaker Newt Gingrich's presidential campaign on Friday unveiled a new Arizona ad that features Latinos criticizing President Barack Obama and extolling Gingrich's virtues. The ad targeting what the Gingrich campaign calls "the Latino crossover market in Arizona" is an anomaly for Republican presidential candidates, who so far mostly have focused on border-security messages rather than Hispanic outreach. "We owe Barack Obama nothing," one man in the 30-second spot says. "Many of our people have lost their jobs. Others have lost their homes. And immigration is a bigger mess than ever." Gingrich is touted in the ad as "the leader we need to rebuild the America that has given us so much." No details of a Gingrich campaign advertising buy in Arizona were revealed, so the ad may be running on the web and Youtube.
Gorton’s Seafood has launched a new Spanish-language microsite, GortonsEnEspanol.com, which features information about the company, its products, and family-pleasing recipes, as well as access to English coupons and electronic newsletters. In addition to the website, the company has also been working with Sylvia Melendez-Klinger, licensed and registered dietitian and founder of Hispanic Food Communications, to develop recipes with Latin flavor using Gorton’s products.
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