Portada Quick Hits: Did the Huffpo get it all wrong?, Bullish on ABC-Univision, Gorton’s

Some stories the Hispanic Marketing and Advertising World is talking about this week.

» Did the Huffpo get it all wrong?
The Huffington Post recently published an article on the “Rise and Fall of Spanish-Language Weekly Newspapers in California”, by Eduardo Stanley. The article refers to many Hispanic newspapers that have recently closed in California: “In late December, the Spanish-language newspaper El Sol, published by the Visalia Times Delta -- a daily newspaper owned by Gannett -- announced that it would close after eight years and a circulation of 15,000 weekly readers.” Well, only the Visalia edition closed, the article does not refer to the fact El Sol’s Salinas edition continues to be published with a circ. of 35,000. In addition, El Punto Semanal a weekly with a circulation of 150,000 was launched this quarter in Los Angeles. So, this is not so much of a “Fall of Spanish-Language weekly Newspapers in California”,  is it? BTW: today we report that The Houston Chronicle’s La Voz is increasing its circ. from 100,000 to 150,000…

» Analysts bullish on ABC-Univision deal
Analysts seem to be bullish bullish on a potential 24-hour English-language cable news channel aimed at acculturated Hispanics from top-rated Spanish language broadcaster Univision and ABC News. “It makes sense with more viewers migrating from broadcast to cable, to be able to do something like this on a national level,” says SNL Kagan senior analyst Derek Baine, adding that ABC News-parent “Disney has the leverage to get a new network launched while Univision has the brand name to pull it off,” told The Hollywood Reporter.

» Gorton's Seafood Launches Hispanic Microsite as Resource for Spanish-Speaking Consumers
Spanish-speaking seafood consumers now have a new resource to assist them in finding ways to get seafood on their plates twice a week, in accordance with the USDA’s MyPlate dietary guidelines. Gorton’s Seafood has launched a new Spanish-language microsite, http://www.GortonsEnEspanol.com, which features information about the company, its products, and family-pleasing recipes, as well as access to English coupons and electronic newsletters.


Trackback from your site.

Marcos Baer @MarcosBaer

Marcos oversees editorial and sales. He is based in Portada's NYC headquarters. Prior to launching Portada in 2003, Marcos worked in both the media and finance sectors. He occupied leading roles at the Spanish edition of The Wall Street Journal, in Spain’s newspaper Cinco Dias and at SwissRe. He is an MBA, and a CFA. Marcos is a print junkie and also loves all things digital media. He also is passionate about everything related to New York City and loves to play tennis.

MORE FROM PORTADA

#Portada16: Are Multicultural Media Buying Agencies Necessary?

#Portada16: Are Multicultural Media Buying Agencies Necessary?

One of the key highlights of the many sessions of #Portada16, co-produced with MediaPost last week, was the panel "Do Multicultural Media Buying Agencies have a Reason to Exist? The panelists argued passionately on a topic that is at the very crux of Multicultural Marketing and Media.


Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate, the next generation global content leader, and Univision Communications Inc. are teaming to launch a premium subscription video on demand (SVOD) service for the booming Hispanic movie-going audience in the U.S.The new premium on demand movie service will tap base of more than 50 million hispanic consumers in the U.S.


IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid have launched a partnership and set of products that could make waves in the video advertising world.