Pontiflex introduces Spanish-language Mobile Advertising Platform

Pontiflex, a mobile and online signup ad platform announced new Spanish language capabilities. With the Pontiflex mobile signup ads platform, advertisers like The Hunger Project, Visit Mexico, Club Cupon, and Seleqto are running Spanish language signup ads on iPhone, iPad and Android devices to connect with Hispanics in the US and around the world.

With today’s announcement, advertisers will be able to create ads in multiple languages on the Pontiflex mobile signup ads technology platform. When a user has activated the Spanish language setting on their mobile device, the platform automatically displays mobile signup ads and accompanying prompts in Spanish. As a result, Spanish-speaking people in the US and around the world can view mobile signup ads in their native language and receive advertisements that are relevant to them.

Fortune 500 brands and small businesses alike will be immediately able to takeadvantage of the Spanish language capabilities to run accountable mobile app advertising campaigns, reach this increasingly important audienceand secure returns on every ad dollar with mobile signup ads.

Hispanics account for a large slice of US consumer spending and are becoming one of the most mobile savvy segments of the US population. Omnidirect reports that at three times the annual growth rate of the general market, US Hispanics total 47 million people and spend roughly $1 trillion per year. Zpryme Research also projected that US Hispanics spent $5.15 billion via mobile devices over the 2011 holiday season.

“The Hunger Project has a presence in twelve countries, including Mexico and Peru,” said Sara Wilson, Communications & New Media Officer, The Hunger Project. “With Pontiflex, we can now reach and communicate with a wider audience in the US about topics that are meaningful to them.”

Visit Mexico (Mexico Tourism Board) is another organization partnering with Pontiflex to run mobile signup ads that reach the US Hispanic audience. Pontiflex mobile signup ads help Visit Mexico create awareness, shape a positive perception of Mexico and drive tourism, which is the fourth largest industry in Mexico.

"Despite some of the negative publicity in the media, the truth is entirely different. Mexico is a perfectly safe country to visit that’s rich in history, tradition, culture and natural beauty. By using Pontiflex’s mobile signup ads, we’re able to connect to an engaged audience on mobile devices and drive tourism to Mexico,” said Luis Antonio Tejeda, Internet Marketing Manager, Visit Mexico. Pontiflex signup ads enable people to opt in to ads without having to click away from the app to a clunky browser. Advertisers pay only for signups – and never for wasted clicks or impressions. With Pontiflex mobile signup ads, marketers at organizations such as The Hunger Project and Visit Mexico can reach people who are interested in hearing more from them, in Spanish or English.

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Marcos Baer @MarcosBaer

Marcos oversees editorial and sales. He is based in Portada's NYC headquarters. Prior to launching Portada in 2003, Marcos worked in both the media and finance sectors. He occupied leading roles at the Spanish edition of The Wall Street Journal, in Spain’s newspaper Cinco Dias and at SwissRe. He is an MBA, and a CFA. Marcos is a print junkie and also loves all things digital media. He also is passionate about everything related to New York City and loves to play tennis.


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