A summary for Client Side Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and and/or targeting Hispanic consumers right now.
- Denny's – Dog Whisperer
Though many would be surprised to hear Denny's and Dog Whisperer Cesar Millan uttered in the same sentence, the two are teaming up for Denny's first Hispanic branded-content effort. The move is part of the chain's initial branded-content effort aimed at Hispanics, and is its first work by new Hispanic agency Casanova Pendrill, which partnered with lead agency Gotham for the effort. Dubbed "Skillet Whisperer," the video is a spoof on National Geographic Wild's reality show "Dog Whisperer with Cesar Millan." On the show, Mr. Millan works with owners of aggressive dogs and teaches them how to display their dominance to calm the animals. - Boost Mobile – Chivas
Boost Mobile is continuing its partnership with Mexico’s Club Deportivo Guadalajara (CD Guadalajara), the soccer team known as Chivas, as the official wireless sponsor of its U.S. tour games. The partnership was secured by Soccer United Marketing, CD Guadalajara’s commercial agent in the United States. Under the deal, Boost will continue to have onsite presence at U.S. tour games and work with CD Guadalajara goalkeeper Luís Ernesto Michel as a Boost Mobile ambassador. The sponsorship will also come to life in Boost Mobile retail stores with Chivas prominently displayed on collateral and merchandising materials. - Tu Seguro con Julie Stav
Tu Seguro con Julie Stav, a nationwide insurance agency serving the needs of the U.S. Hispanic community, has announced its launch. The agency is a partnership between Julie Stav, noted financial educator, author and host of the coast-to-coast radio show "Tu Dinero con Julie Stav," and Life & Annuity Masters, a national insurance marketing organization. Tu Seguro con Julie Stav will offer numerous insurance and annuity programs from some of the industry's most prominent carriers through a network of independent agents. - Hormel Foods Corp.
Citing growth in the United States’ Hispanic population, James Splinter, Hormel’s group vice president of grocery products, predicted last week at the company’s annual shareholders’ meeting that Hormel’s MegaMex brand targeting the Hispanic market will “grow at an accelerated rate.” Hormel and Herdez del Fuerte created MegaMex in 2009, which now distributes Hormel’s Mexican brands, including Herdez, Chi-Chi’s, La Victoria, its 2010 acquisition Don Miguel, and its 2011 acquisition Wholly Guacamole (under Fresherized Foods). - Ford-AOL
Ford discontinued its sponsorship of AOL’s Tu Voz en Tu Vida site (www.Tuvozentuvida.com). The project has been carried out for several years by AOL Latino and Ford’s Hispanic agency Zubi Advertising. - Pizza Patron
Pizza Patron will roll out three new advertising campaigns that will reinforce the brand's commitment to its Hispanic roots and honor the positive force of change immigrants bring to communities throughout America. - Heineken – Olabuenaga Chemistri
Heineken assigned its US Hispanic creative duties to Mexican agency – Olabuenaga Chemistri. - Copa Airlines – Superviajeros (facebook application)
Nobox just launched the Facebook application, SuperViajeros – Nuevos Destinos (SuperTravelers – New Destinations), an online interactive adventure for its client, Copa Airlines. - New Orleans Hornets
The New Orleans Hornets announced the launch of Hornets.com/espanol, a Spanish website that will serve as the official source of Hornets coverage for the Spanish community.
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