This week in Breaking Ads Mexico we present a new selection of "breaking ads" from the Mexican Digital Advertising, through MexicoWebMonitor™ tracked by Media Economics Group.
Below are ad campaigns from BBVA, Royal Caribbean, Movistar and Liverpool that were active between January 20 to January 29, 2012.
Selected "Breaking" Ads: January 20 – January 29, 2012:
BBVA
Advertiser (Parent Company): Banco Bilbao Vizcaya Argentaria, S.A.
Campaign: "Juega a La Bolsa de la Liga"
First date captured: 24/01/2012
Language(s): Spanish
Description: BBVA Bancomer sponsored stock-market game based on results of LIGA BBVA teams. To participate, users must complete an online "Taller de Finanzas Personales" at "AdelanteConTuFuturo.com.mx." Users receive a free code to participate in "La Bolsa de la Liga" with each completed online seminar. Grand prize is a trip to Spain to see a Liga BBVA game.
Site(s): CentralDeportiva.com (Mexico), MSN.FoxSports.com
Royal Caribbean
Advertiser (Parent Company): Royal Caribbean Cruises Ltd.
Campaign: "El Mar Te Llama"
First date captured: 24/01/2012
Language(s): Spanish
Description: New Royal Caribbean Spanish-language campaign with tagline: El Mar te Llama. Users who click on banners are redirected to RoyalCaribbean-espanol.com where they can search for cruises, view promotions and videos, etc.
Site(s): Batanga.com, EsMas.com, MetroFlog.com
Movistar
Advertiser (Parent Company): Telefonica, S.A.
Campaign: "Plan Siempre Conectados"
First date captured: 29/01/2012
Language(s): Spanish
Description: February, 2012 Movistar promotion: two plans and two free smartphones (2 Samsung S5360 or 2 Blackberry 8520) for $598 MX/month. Valentine's-related ad copy on landing page (movistar.com.mx/siempreconectados) reads "El amor, como esta oferta, es mejor de a dos."
Site(s): Chilango.com, ElUniversal.com.mx
Liverpool
Advertiser (Parent Company): Tiendas Liverpool
First date captured: 20/01/2012
Language(s): Spanish
Description: New Liverpool sales promotion/sale "Adios a Las Mercancias." Sale dates: January 20-29, 2012.
Site(s): Batanga.com, CNNExpansion.com, ElNorte.com, Mx.Hola.com, Reforma.com, Starmedia Mexico, Univision.com (from Mexico), Yahoo! Mexico.
Source:Media Economics Group, MexicoWebMonitor™
© 2012 Media Economics Group
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