Lauria Appointed CCO at The Vidal Partnership

Gustavo Lauria has been appointed Chief Creative Officer (CCO) and Managing Partner at The Vidal Partnership, Portada has learned.

Lauria, a former Creative Director at La Comunidad, will be based in New York and lead a creative team working at the independent agency for clients including Heineken, Kraft, Sprint, TD Bank and Johnson & Johnson among others.

A native of Argentina, Lauria joined La Comunidad in 2004 as a senior copywriter and worked his way up to creative director. During his tenure at the Miami shop he worked on campaigns for Modelo Especial, Sony, MTV, Citibank, Subway, Best Buy, Rolling Stone, VW and Disney.

A spokesperson at La Comunidad confirmed Lauria’s departure, and added that no replacement has been specifically named, since the agency has “invested a great deal” in the expansion of its creative team. La comu, the spokesperson says, now has “several senior creative directors from Brazil and the U.S. along with many mid level creatives who have a great deal of digital expertise as well.”

A call to The Vidal Partnership seeking comment was not returned at deadline. Lauria has already updated its LinkedIn profile to reflect his new position at Vidal.

Lauria is expected to remain as President of the Hispanic Creative Circle (Círculo Creativo), which in May will hold its first ever USH Idea Awards, presented in partnership with the Association of Hispanic Advertising Agencies (AHAA.)


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Marcos Baer @MarcosBaer

Marcos oversees editorial and sales. He is based in Portada's NYC headquarters. Prior to launching Portada in 2003, Marcos worked in both the media and finance sectors. He occupied leading roles at the Spanish edition of The Wall Street Journal, in Spain’s newspaper Cinco Dias and at SwissRe. He is an MBA, and a CFA. Marcos is a print junkie and also loves all things digital media. He also is passionate about everything related to New York City and loves to play tennis.

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