Sales Leads: General Motors, Kohl’s, SMG, TVP, Fico, Goya Foods

  • General Motors - Carat
    General Motors selected Carat, a part of Aegis Media, to handle its global media operations. The $3 billion GM account puts Carat at the helm of all GM global planning and buying duties for consumer-facing media, which includes broadcast, digital and social media. Incumbent agency Starcom, which enjoyed a long relationship with GM, will serve the automotive company through the end of June.
    Separately, General Motors sected New York advertising and communications agency, The Vox Collective, as its U.S. Hispanic public relations agency for 2012 following an extensive review of agency capabilities in public relations, corporate communications, and public affairs before the rapidly expanding Hispanic market.

  • Kohl’s - Univision
    Kohl's Corp. will be the exclusive retail sponsor for a Spanish-language television series in the vein of "American Idol." The new series, "¡Q'Viva! The Chosen," debuted last Saturday on Univision. It features actress Jennifer Lopez and salsa king Marc Anthony traveling Latin America and the United States in search of talented singers, musicians, dancers and other entertainers. And as they journey through 21 countries, the famously estranged couple will wear clothes from their signature collections at Kohl's. Kohl's rollout of the respective lines in September was its biggest product launch to date, and further evidence of the increasing importance of exclusive and private-label brands to the Menomonee Falls-based retailer.  Beyond the featuring of its fashions on "¡Q'Viva!," Kohl's sponsorship includes paid media, publicity, promotions and events. The series will include 12 shows of one hour each, plus a grand finale. There have been reports that Fox TV will carry the series, too, but a spokesman for show producer XIX Entertainment said he couldn't confirm that. In a statement, Julie Gardner, Kohl's executive vice president and chief marketing officer, said the show gives the company an opportunity "to leverage and maximize our investment in the Jennifer Lopez and Marc Anthony lifestyle collections, which launched in fall 2011.
  • EMG converts into SMG
    Valencia CA based Shopper Marketing Group (SMG)
    is a new agency devoted to the Hispanic shopper marketing discipline.  The new agency is born out of Ethnic Marketing Group. SMG’s clients include Diageo, E&J Gallo, Shasta,Tupperware, Mariachi USA.
  • Culnary Habana LLC – Nuevo latino pioneer
    Culinary Habana LLC, a Nuevo Latino Kitchenware and lifestyle company announced its partnership this month with Nuevo Latino pioneer, author, chef and restaurateur Alex Garcia, and The Latin Spice Co.
  • Michelle Obama – Goya foods
    First Lady Michelle Obama will join Bob Unanue,
    president of Goya Foods, to announce that Goya will become a National Strategic Partner for the United States Department of Agriculture (USDA) in promoting My Plate, or Mi Plato. My Plate, or Mi Plato, is the USDA’s new educational tool to assist families in making healthy meal choices and proper portions.
  • The Vidal Partnership
    Xavier Mantilla, Media Director at The Vidal Partnership, is leaving to join RedMas. His duties will be taken over by Antonio Ruiz, partnerand director of communications planning at The Vidal Partnership.
  • FICO
    FICO announced the launch of myFICO en Espanol, the first Spanish-language website where consumers can obtain their personal credit report, credit report analysis.


PORTADA DIRECTORY OF CORPORATE MARKETERS AND MEDIA BUYERS

For detailed contact information on Hispanic Corporate Marketers at these companies and the decision makers at their Advertising Agencies, get access to Portada’s Interactive Directory of Corporate Marketers and Agencies targeting Hispanics. of more than 3,000 Leading Agency and Marketing/Advertising Directors who are targeting Hispanics. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!).
If you are a Subscriber to the Directory login and access the Directory.


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Marcos Baer @MarcosBaer

Marcos oversees editorial and sales. He is based in Portada's NYC headquarters. Prior to launching Portada in 2003, Marcos worked in both the media and finance sectors. He occupied leading roles at the Spanish edition of The Wall Street Journal, in Spain’s newspaper Cinco Dias and at SwissRe. He is an MBA, and a CFA. Marcos is a print junkie and also loves all things digital media. He also is passionate about everything related to New York City and loves to play tennis.

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