New Agency: EMG morphs into SMG

Valencia CA based Shopper Marketing Group (SMG) is a new agency devoted to the Hispanic shopper marketing discipline.  The new agency is born out of Ethnic Marketing Group. Since the passing of Enrique Gil, Hispanic marketing pioneer and founder of Ethnic Marketing Group Inc. (EMG) in 1991, key members of the original EMG management team have formed Shopper Marketing Group, Inc. SMG is continuing to service former EMG clients and new SMG clients, focusing its growth in the area of multicultural shopper marketing, which has always been EMG's core niche in the industry.
SMG’s clients include Diageo, E&J Gallo, Shasta,Tupperware, Mariachi USA.
The agency’s main executives  are  Mario Echevarria, CEO, managing partner of SMG and Widad Leal, SVP, managing partner at SMG


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Marcos Baer @MarcosBaer

Marcos oversees editorial and sales. He is based in Portada's NYC headquarters. Prior to launching Portada in 2003, Marcos worked in both the media and finance sectors. He occupied leading roles at the Spanish edition of The Wall Street Journal, in Spain’s newspaper Cinco Dias and at SwissRe. He is an MBA, and a CFA. Marcos is a print junkie and also loves all things digital media. He also is passionate about everything related to New York City and loves to play tennis.

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