New Agency: EMG morphs into SMG
Valencia CA based Shopper Marketing Group (SMG) is a new agency devoted to the Hispanic shopper marketing discipline. The new agency is born out of Ethnic Marketing Group. Since the passing of Enrique Gil, Hispanic marketing pioneer and founder of Ethnic Marketing Group Inc. (EMG) in 1991, key members of the original EMG management team have formed Shopper Marketing Group, Inc. SMG is continuing to service former EMG clients and new SMG clients, focusing its growth in the area of multicultural shopper marketing, which has always been EMG's core niche in the industry.
SMG’s clients include Diageo, E&J Gallo, Shasta,Tupperware, Mariachi USA.
The agency’s main executives are Mario Echevarria, CEO, managing partner of SMG and Widad Leal, SVP, managing partner at SMG
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