Sales Leads: Munchkin, Neutrogena, Volkswagen, Allison + Partners

  • Neutrogena – Sandra Echeverria

The Mexican actress, Sandra Echeverria is the new icon of Neutrogena.

  • Munchkin

    Munchkin Inc, a North Hills, NC,based manufacturer of infant and baby products, launched its new Spanish website, which offers a new interface and interactive features for Hispanic parents.  The new site allows parents to review products and share their favorite items via social media networks. It also features revamped content, including new imagery and product guidance, which will make it easier for Hispanic parents to choose the item that best suits their needs. The new website is a fresh approach to ensure Hispanic parents have access to product support, guidance and information, Margaret Hardin, COO of Munchkin, said in a prepared statement.

  • Volswagen – AKQA – Ipad

Wolswagen worked with digital agency AKQA to create an app on Ipad to drive sales for its 2012 Golf R model.

  • Best Western International Inc. – Avianca

Best Western announced that members of its Best Western Reward frequency program could earn 250 LifeMiles from Avianca and TACA Airlines.

  • Allison+Partners – Nuestra voz

Allison+Partners announced the launch of its Hispanic practice, Nuestra voz, and the hiring of Carolina Guana as Multicultural Market Group Account Director.

For detailed contact information on Hispanic Corporate Marketers at these companies and the decision makers at their Advertising Agencies, get access to Portada’s Interactive Directory of Corporate Marketers and Agencies targeting Hispanics. of more than 3,000 Leading Agency and Marketing/Advertising Directors who are targeting Hispanics. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!).
If you are a Subscriber to the Directory login and access the Directory.

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Marcos Baer @MarcosBaer

Marcos oversees editorial and sales. He is based in Portada's NYC headquarters. Prior to launching Portada in 2003, Marcos worked in both the media and finance sectors. He occupied leading roles at the Spanish edition of The Wall Street Journal, in Spain’s newspaper Cinco Dias and at SwissRe. He is an MBA, and a CFA. Marcos is a print junkie and also loves all things digital media. He also is passionate about everything related to New York City and loves to play tennis.


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