Last month, Latino daily deal site Descuento Libre acquired Mi Cupon Del Dia, a Miami based competitor, just a couple months after acquiring Los Angeles based deal site Groupacho. Since Descuento Libre's test market launch in Austin, Chicago, and Mexico City in March 2011, the startup has been optimizing strategies and developing partnerships to best serve Hispanic consumers in both the U.S. and Mexico with relevant deals, content, mediums and marketing messages — in English and Spanish. As of January 2012, Descuento Libre officially launched in over 70 additional markets in the U.S. and Mexico. The acquisition of Mi Cupon Del Dia enabled Descuento Libre to quickly expand its offerings to Miami's large Latino market."Acquiring Mi Cupon Del Dia allowed Descuento Libre to tap into the Hispanic community in Miami without reinventing the wheel. The Hispanic deal site is a new concept in the e-commerce market, so collaborations are key to standing out amongst the hundreds of mass-market deal sites that have sprouted since Groupon launched nearly three years ago," said Boris Portman, CEO and Founder of Descuento Libre. U.S. Hispanics are a fast-growing, complex, and still underserved demographic, with a broad range of cultural roots, ages, interests, and acculturation, so Descuento Libre combines an interesting mix of traditional media and online marketing to reach this audience. In addition to strategic partnerships that allow expansion into new markets, the deal site has also established media partnerships — including alliances with bloggers in the LasBlogueras.com network — to create brand awareness among Hispanics. In Chicago, Descuento Libre works with ViveloHoy.com of the Chicago Tribune Newspaper to advertise deals locally through print and web. In Austin, Descuento Libre partnered with national radio celebrity, El Chulo de la Manana, on Fiesta Mexicana 97.1
Last month, Latino daily deal site Descuento Libre acquired Mi Cupon Del Dia, a Miami based competitor, just a couple months after acquiring Los Angeles based deal site Groupacho. Since Descuento Libre's test market launch in Austin, Chicago, and Mexico City in March 2011, the startup has been optimizing strategies and developing partnerships to best serve Hispanic consumers in both the U.S. and Mexico with relevant deals, content, mediums and marketing messages -- in English and Spanish.
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Editorial Staff @portada_online
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