Sales Leads: Phillips, General Motors, Skincare, Kohl’s, Romney

  • Phillips-MPG-Carat
    Phillips US$ 500 million global media account was awarded to Carat and MPG in December.

  • General Motors
    General Motors' US$ 3 billion Global Media account is in play. Starcom is the incumbent for the U.S. Contenders are Starcom, Carat, Interpublic and Omnicon Group and an announcement is expected by the end of January.

  • Peninsula Skincare
    Marketingworks, a leading Los Angeles-based digital social media marketing agency with 160+ campaigns successfully completed in the past 3 years, was awarded AOR for Peninsula Skincare Labs Peninsula manufactures a wide variety of private label cosmetics for Walgreens. “Peninsula Skincare Labs is rapidly expanding their line of high-quality private label brands in partnership with Walgreens” stated MWKS CEO Chas Salmore. “We are thrilled to be part of this expansion effort and delighted to provide comprehensive digital and social media services for the national launch of Nurigene.” MWKS was selected as AOR based on their web design, brand listening audit, e-commerce and social media blogger outreach capabilities.
  • Neutrogena
    Neutrogena, a Johnson & Johnson subsidiary and worldwide leader in clinically proven, dermatologist-recommended skincare and cosmetics, announced today that leading Mexican actress and recording artist Sandra Echeverria has signed on as its newest U.S. Brand Ambassador. One of today's leading Latin stars joins fellow beauty icons Miranda Cosgrove, Jennifer Garner, Vanessa Hudgens, Diane Lane, Hayden Panettiere, Emma Roberts and Gabrielle Union as the latest member of the Neutrogena family.

  • Kohl’s
    Kohl's Corp. is sponsoring a Spanish-language reality television show  which will debut on Univision on January 28. Kohl’s is attempting to raise the profile of its fashion collections from Jennifer Lopez and soon-to-be ex-husband Marc Anthony. The show, "¡Q'viva! The Chosen," was the brainchild of "American Idol" creator Simon Fuller. Ca As part of the sponsorship, Lopez and Anthony, along with some cast members, will be sporting pieces from their Kohl's collections on air, the retailer said. The show debuts on Univision on Jan. 28. "From a business perspective, we're interested in organic extensions that allow us to leverage and maximize our investment in the Jennifer Lopez and Marc Anthony lifestyle collections, which launched in fall 2011," said Julie Gardner, Kohl's executive vice president and chief marketing officer.The sponsorship is part of a big push that Kohl's is making to advertise and expand its exclusive brands, which provide about 51% of its revenue. The department store chain announced this week that it would open its first-ever California design center in Santa Monica while also expanding its New York design office. Costa Mesa, CA, based Casanova Pendrill is Kohl’s Hispanic Advertising Agency. 

  • Mitt Romney

Mitt Romney is the first republican presidential candidate to advertise in Spanish, aiming to reach voters in each of Florida's 10 TV markets, The Miami Herald reports.

For detailed contact information on Hispanic Corporate Marketers at these companies and the decision makers at their Advertising Agencies, get access to Portada’s Interactive Directory of Corporate Marketers and Agencies targeting Hispanics. of more than 3,000 Leading Agency and Marketing/Advertising Directors who are targeting Hispanics. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!).
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Marcos Baer @MarcosBaer

Marcos oversees editorial and sales. He is based in Portada's NYC headquarters. Prior to launching Portada in 2003, Marcos worked in both the media and finance sectors. He occupied leading roles at the Spanish edition of The Wall Street Journal, in Spain’s newspaper Cinco Dias and at SwissRe. He is an MBA, and a CFA. Marcos is a print junkie and also loves all things digital media. He also is passionate about everything related to New York City and loves to play tennis.


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