A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
- Phillips-MPG-Carat
Phillips US$ 500 million global media account was awarded to Carat and MPG in December. - Siemens-Horizon Media
Siemens Enterprise Communications global media account was awarded to Horizon Media in December.
- General Motors
General Motors' US$ 3 billion Global Media account is in play. Universal Mc Cann currently does media buying for Latin America. Starcom is the incumbent for the U.S. and Carat is the incumbent for Europe. Contenders are Starcom, Carat, Interpublic and Omnicon Group and an announcemment is expected by the end of January.
- Rapipago – Argentina
Rapipago announced that will be one of the oficial sponsors of the Argentinean carnaval in Gualeguaychú, Entre Ríos. Rapipago will be present in one of the “comparsas” during January and February.
- Shell – Global
Shell kick off a review of its 230 million global media account, which is currently held by WPP's MediaCom. Shell has approached a number of agencies to submit a request-for-information (RFI) by this week.
- Tourism Ireland – Global
Tourism Ireland has named Publicis as its agency to run its new global campaign "Jump into Ireland". The campaign will be run in 22 markets.
- Trip Editora – Brazil
Multimedia Inc. announced an agreement to represent on a worldwide basis the Brazilian publishing house Trip Editora. Its portfolio includes titles such as the Audi Magazine, Trip and Revista Gol of Gol Airlines.
- Chartis – Global
Chartis is expanding its relationship with Reader's Digest to market and sell accident, health, property and casualty insurance worldwide. Under the new deal, Reader's Digest will provide marketing content to Chartis insurance plan members. The products will be marketed through Reader's Digest online and other channels.
Online Directory of Corporate Marketers and Media Buyers/Planners targeting Latin Americans
An interactive online directory. with detailed contact information of more than 800 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans and/or consumers in the Latin world.
Search fields include:
Name
Company
Job -Title
Address
City
E-mail
Accounts under management
Phone
Other Comments
Methodology:
Contact acquisition happens through Portada's own subscriber lists, conference attendees, barter with tradeshows, other research etc…
Portada's team continuously updates and proofs the lists through procedures including routine phone calls, e-mail testing and USPS NCOA lists.
Price:
Questions? Please call 1-800-397-5322 if you have any questions. (From outside the U.S. please call 1212 685 44 41.
