Shopper Marketing Agency adds Hispanic Capabilities
Ryan Partnership Chicago, a shopper marketing and digital agency, has hired Annie Lopez Kiperman will be joining the agency as a vice president. Lopez Kiperman will focus on new business and spearhead strategic planning and account management, with a particular emphasis on Hispanic marketing. Lopez Kiperman comes to the agency with over 15 years of experience in multicultural marketing for industry leading brands such as Kmart, American Airlines and Olive Garden. Lopez Kiperman spent more than 10 years of her career with Zubi Advertising, where she worked as an expert in packaged goods and retail consumer experiences with companies such as Johnson & Johnson, SC Johnson and Mars.
Total Market Approach As part of its total market approach, Ryan Partnership Chicago continues to focus on building a stronger Hispanic discipline out of its Chicago office. With her knowledge in multicultural marketing, Lopez Kiperman brings a unique perspective and ability to help Ryan Partnership Chicago and its sister agency Promociones PanaVista further strengthen their abilities to offer clients total market solutions.
"It's extremely important that we understand our clients' whole market base," says Christine Nardi Diette, group president, Ryan Partnership Chicago. "Annie brings critical talent to the table. Experience in multicultural markets is in top demand right now and we are proud that she chose our group to further her career."
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