Portada Quick Hits: Disney’s “Reyes” Bet, Ahmadinejad in Latin America…

» Disney Land bets on “Reyes”

Last Friday  Disney executives  were surprised at the amount of media interest in the Dia de Reyes event (“Three Kings”).  Fourteen Spanish-language television outlets, both international and national, either broadcast on site or aired live segments from Disneyland. One English language station, KTTV, also came out, as well as a few print journalists for a morning media demonstration. "We were pleasantly surprised," said Claudia Cespedes, associate marketing manager for the Disneyland Resort, the OC Register reports. Dia de Reyes is part of Disneyland's effort to market holidays to the Latino community. For the past two years, Disney also has reached out at Latino events to promote the Halloween season, bringing characters to perform and running a vote-for-your-favorite-villain campaign. See a previous story about Disney's Halloween promotion. "It is a part of our regular campaign. Whatever we do for the general market, we do for the Hispanic market," Cespedes said. For Dia de Reyes, Disneyland is selling traditional foods: A mini Rosca de Reyes, a ring shaped sweet bread, is for sale on a cart for $5.50 each, as well as strawberry churros for $3.75. Two types of tamales are available at the Rancho del Zocalo Restaurante.

» From China to Latin America

The Chinese government plans to increase support for publishing and media companies seeking to expand abroad, especially to emerging markets like Latin America. For the Chinese government it is essential to become further integrated in the international cultural market. The government also aims to increase revenue from media exports to usd42 million, reports China Daily.

» Ahmadinejad in Latin America… New friends for Iran?

Mahmoud Ahmadinejad, Iran's president, has started a diplomatic offensive in Latin America to shore up economic and political ties in the region. Iran has a history of trade ties with several South American nations and there is no doubt Ahmadinejad is looking to expand his influence in the region, according to Aljazeera. As part of his five-day tour, Ahmadinejad visited Venezuela and he will visit Ecuador, Nicaragua and Cuba.


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Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

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