- Kellogg´s – Latin America
DDB Mexico has been appointed to manage Kellogg´s brands INSK, All- Brand and Special K, in Mexico, Colombia, Venezuela, Costa Rica, Guatemala and Puerto Rico.
- Sega – Europe
Optimedia Spain has won the Sega account in Europe. The agency will be in charge of all the communication for Sega in the region. Sonia Zazo, Planning Director of Optimedia Spain will be responsible for the account.
- Hong Kong Tourism Board – Global
Mindshare will be in charge of Hong Kong Tourism Board´s global communication efforts. The account is valued in 115 million dollars, according to M&M.
- Toyota – Argentina
MEC has won the pitch to handle media buying and planning for Toyota in Argentina. The agency has already been working for the brand.
- Bendito Pie – Argentina
The independent agency Furia will be in charge of Bendito Pie`s account. Guillermo Tragant is the director of the agency.
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