Changing Places: Oscar Fernández, Paco Baró, Carlos Santi, Mark Twyman…

Oscar Fernández {Adfonic}, Paco Baró {D6}, Carlos Santi {Leo Burnett}, Mark Twyman {GI Dynamics}

Oscar Fernández has been appointed General Manager of Adfonic for Spain, Portugal and Latin America. Fernández is also General Director of the Mobile Marketing Association (MMA) in Spain and founder of Viyoi.TV, part of the crazy4media group. Oscar Fernández will head the new operation and will lead the growth of the company in Spain, Portugal and the LATAM region. Oscar has over 20 years' experience in the media industry, from audience measurement and analysis, through to advertising and marketing roles for mainstream TV channels and other traditional media outlets.

D6 announced the opening of a new branch in Peru. The new office will be in charge of Paco Baró. Among its clients: Oregon Foods, Big Cola, Newleaf, Comité internacional de la Cruz Roja Perú, Revista Caretas and la Universidad San Martín de Porres.

Carlos Sarti has been appointed Creative Director at Leo Burnett Iberia. Sarti will be in charge of the Philip Morris account. Previously, Sarti has worked for Marlboro, L&M and Benson & Hedges; as well as Diageo, Heineken, Procter&Gamble, Canon, Sony Ericsson and Aeroméxico.

GI Dynamics announced the appointment of Mark Twyman to the newly created role of chief commercial officer. Mr. Twyman will report to Stuart A. Randle, president and chief executive officer of GI Dynamics. In this new role, Mr. Twyman will be responsible for executing GI Dynamics' global commercial strategy, including overseeing the expansion of the sales and marketing efforts to commercialize the EndoBarrier.

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Editorial Staff @portada_online

Portada Staff

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Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.