Sales Leads: El Pollo Loco, Karyon, Volaris, Lanza Group, Best Buy

  • El Pollo Loco

Costa Mesa-based El Pollo Loco Inc. might be searching for a new advertising agency of record. The grilled chicken chain is no longer working with Hollywood-based goodness Mfg., Ad Age reports.  Advertising Age. Goodness Chief Executive Rick Eiserman confirmed the news to Ad Age, citing “creative and strategic differences,” for the split. The news comes less than two months after El Pollo Loco announced the hiring of Chief Marketing Officer Ed Valle. Valle filled a position left open after former Chief Marketing Officer Karen Eadon left the company last year. El Pollo Loco hired goodness in February to handle its Hispanic advertising and general market accounts. The agency’s first campaign for El Pollo, called “Feel the Mexcellence,” launched in the summer with TV and radio spots, social media and in-store signage.

  • Best Buy

    Teresa Iglesias Solomon is no longer VP Multicultural at  Best Buy. Iglesias Solomon is now working as Strategic Latino Marketing Consultant at Iglesias Latino Strategies. While Best Buy has not named a new VP Multicultural, Manny Palomo,  Director, Marketing & Strategy, Latino & Multicultural Initiatives, is responsible for Best Buy’s Hispanic Marketing strategies.
  • California Association of Realtors

    In an effort to meet the needs of Spanish-speaking home buyers in California, the California Association of Realtors (C.A.R.) launched Sucasa.net (http://www.sucasa.net), a brand-new Spanish-language property search website.
  • Enrique Dussan has joined Miami based ad agency Republica as VP of Media Services. Previously he was with Wing.
  • Volaris-MPG

    Media Planning Group Diversity  in NYC recently won the Volaris account. Volaris is a Mexican low-cost airline that flies from  Los Angeles, Chicago, San Francisco, San Jose, Los Angeles, San Diego, Fresno and Las Vegas to several Mexican cities.

  • Karyon

Three partners with extensive multi-cultural experience have joined forces to create a full-service integrated marketing communications agency with offices east and west of the Hudson River - Chelsea in NYC and Gladstone NJ.

  • Lanza Group – Centennial Olympic Park – Fiesta Atlanta

Lanza Group, LLC announced Centennial Olympic Park as the official home of Fiesta Atlanta through 2015.

  • Domino’s pizza – Facebook

Domino’s pizza celebrates first Global Domino’s Day on Facebook: 50 percent off any menu-priced pizza ordered online through a specialized Facebook tab.

  • NASCAR

NASCAR has hired Kim Brink as managing director of brand and consumer marketing. She will be based in Daytona Beach.Brink joins NASCAR from General Motors where she was most recently executive director of advertising and sales promotion for Cadillac.

Brink will report to Steve Phelps, NASCAR chief marketing officer.As head of NASCAR's brand and consumer marketing group, Brink will focus on helping to execute the company's five-year strategic business plan adopted earlier this year. The plan includes growing NASCAR's youth and Hispanic fan base; developing a wide-reaching digital and social media strategy; building driver star power; and improving the at-track experience for fans.

For detailed contact information on Hispanic Corporate Marketers at these companies and the decision makers at their Advertising Agencies, get access to detailed contact information through Portada’s Interactive Directory of Corporate Marketers and Agencies targeting Hispanics. More than 3,000 Leading Agency and Marketing/Advertising Directors who are targeting Hispanics. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!).

If you are a Subscriber to the Directory login and access the Directory.


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