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Sales Leads: Blue Cross Blue Shield of Florida, ATTs

A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Content

  • Blue Cross/Blue Shield – Alma
    Blue Cross and Blue Shield of Florida, Inc. (BCBSF) announced that it is engaging a partnership of five Omnicom agencies to support its future brand and marketing communications efforts.
  • Tutele and Tutele dos – Maker Studios
    Maker Studios announced the launch of its online global bilingual network Tutele and Tutele Dos.
  • BB&T announced that Luis Lobo has been named Multicultural Markets Manager.
  • Maiden Media Group,  a digital creative agency in based in Philadelphia  announced that ATTS Inc. has selected it as its agency of record, the Sacramento Bee reports.  ATTs functions as a global provider of parts, services and specialized engineering solutions for the power generation and turbo machinery industry. Maiden Media Group will create a Spanish site for Latin American markets.

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