Revlon Moved Media Planning and Buying to MediaCom from Starcom

Revlon has moved its media planning and buying worldwide duties out of Starcom into MediaCom without a pitch.

Separate reports claim MediaCom, which already handles Revlon's US account, has been awarded the consolidated global business. It is believed the decision is part of an as yet unconfirmed global realignment by the cosmetics company.

Hal Pearson, managing partner at Starcom MediaVest Group, said: "It's hugely disappointing for us when a global decision is made like this. We are very proud of the contribution we've made to the Revlon brand, and hopefully, we'll get the opportunity to work with them again."

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Editorial Staff @portada_online

Portada Staff

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