Research: Google Sites Lead the ranking in LatAm

According to the ComScore rankings for September 2011 (see table below), Google’s media properties, which include YouTube, in Latin America occupied the first place with a reach of just over 119 million unique visitors out of a total market universe  of almost 124.5 monthly unique visitors. In second place, Microsoft sites reached nearly 114.5 million users and Facebook occupied the third position  with 101.4 million users.

Partly explaining Facebook’s strong growth is the fact that Social Networks are really popular among Latin Americans.  According to Synthesio, 82% of web users in Latin America use social networks. Brazil takes almost 40% of the web users in Latin America, followed by Mexico and Argentina with 15% and 13% respectively. By percentage of web users, Facebook reaches a penetration of 49%.

Yahoo! Is a little bit far from the first three properties with 86.2 million users, but it´s still on the fourth place above Telefonica sites (which include Terra) and Wikimedia Foundation Sites.


LATAM

September 2011

Property

Total Unique Visitors (000)

    Total Internet : Total Audience

124.492

    Google Sites

119.025

    Microsoft Sites

114.494

    FACEBOOK.COM

101.400

    Yahoo! Sites

86.257

    Terra - Telefonica

71.099

    Wikimedia Foundation Sites

56.613

    WordPress

48.081

    UOL

44.392

    VEVO

42.393

    Globo

38.302

    iG Sites

34.961

    MercadoLibre

34.331

    Ask Network

33.189

    TWITTER.COM

27.562

    TARINGA.NET

25.765

    Viacom Digital

24.731

    Orange Sites

24.078

    MEGAUPLOAD.COM

22.773

    NetShelter Technology Media

21.776

    4SHARED.COM*

20.384

    OLX INC.

19.974

    BuscaPe.com Inc.

18.948

    Prisa

16.794

    MUSICA.COM

15.932

    Spil Games

15.844


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